Affiliate Marketing Manager

Company DescriptionDepop is the community-powered circular fashion marketplace where anyone can buy sell and discover desirable secondhand fashion. With a community of over 35 million users Depop is on a mission to make fashion circular redefining fashion consumption. Founded in 2011 the company is headquartered in London with offices in New York and Manchester and in 2021 became a wholly-owned subsidiary of out more at Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome no matter who they are or where theyre from. Just as our platform connects people globally we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences knowing they drive innovation and bring us closer to our users. Were proud to be an equal opportunity employer providing employment opportunities without regard to age ethnicity religion or belief gender identity sex sexual orientation disability pregnancy or maternity marriage and civil partnership or any other protected status. Were continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.If due to a disability you need adjustments to complete the application please let us know by sending an email with your name the role to which you would like to apply and the type of support you need to complete the application to . For any other non-disability related questions please reach out to our Talent Partners. The JobWere looking for a strategic and hands-on Affiliate Marketing Manager to take ownership of our affiliate program and shape the channel strategy helping to scale it into a key growth driver for the this role youll partner closely with the Senior Paid Media Manager to develop and execute an ambitious affiliate strategy that supports overall business KPIs. Youll lead the planning execution and optimisation of affiliate campaigns managing publisher relationships identifying new growth opportunities and ensuring every initiative delivers measurable value and efficiency.Day to day youll oversee performance across partners budgets and promotions using data-driven insights to refine and optimise activity. Youll play a key role in testing and innovation collaborating with our in-house marketing and merchandising teams to amplify our reach and engagement holistically across multiple markets.Our Paid Media team is dynamic and our channels have seen exponential growth over the past 5 years. As a team we have full ownership across the entire media funnel; from upper-funnel brand activity to lower-funnel performance campaigns and this role has the opportunity to further embed the Affiliates channel at every stage. The ideal candidate will have 4 years of experience managing affiliate programs ideally in a retail or e-commerce environment with proven success scaling international programs across markets like the US and Australia. Youll bring an analytical mind attention to detail and a proactive mindset be someone who thrives in fast-paced growing environments and is excited to help shape the future of our performance marketing mix.ResponsibilitiesDevelop and own the Affiliate marketing strategy working closely with the Senior Paid Media Manager with the goal to scale the channel and support business-level KPIs focusing on both Revenue growth and User AcquisitionOwnership of publisher relationships in partnership with our Affiliate Network Rakuten to drive purchases and registrations within our efficiency goalsBuild manage and nurture relationships with affiliates publishers and partners across the US UK and Australian marketsIdentify onboard and optimise new affiliates to diversify the affiliate portfolioProvide regular reporting of campaign and publisher performance ensuring analysis is translated into actionable strategiesIdentify opportunities to scale the channel further collaborating with wider marketing teams to achieve departmental and business level objectivesOwnership of testing roadmap with a focus on creative commission structures and publisher mix ratiosContribute to creative briefs with an affiliate-first perspectiveRequirementsHands-on experience managing an affiliate program agency or in-house with retail/e-commerce exposureProficiency in affiliate marketing platforms and tools (Rakuten preferred but not required)Previous experience of working to grow international programs particularly the US and AustraliaHighly organised with the ability to manage multiple streams of work simultaneouslyGood attention to detail and process building to ensure excellent management of publisher relations and cross-functional campaignsPrevious experience on App business working with an MMP and knowledge of app-first user journeysFamiliarity with complex attribution and LTV modelsAbility to confidently and effectively communicate across varying levels of seniority cross functionallyProactive and eager to learn attitude loves a challenge and has the capacity for independent thinkingExperience working closely with PR and Influencer teams on collaborative strategiesAnalytical capabilities and Google Sheet / Excel literate with the ability to use data to answer business questions.BonusWorked in a dynamic growing business environmentExperience in implementing brand new strategies and scaling them to business goalsExperience in a marketplace or e-commerce modelExperience across multiple performance marketing channels outside of AffiliatesAffinity for Depop and the resale worldAdditional InformationHealth Mental WellbeingPMI and cash plan healthcare access with BupaSubsidised counselling and coaching with Self SpaceCycle to Work scheme with options from Evans or the Green Commute InitiativeEmployee Assistance Programme (EAP) for 24/7 confidential supportMental Health First Aiders across the business for support and signpostingWork/Life Balance:25 days annual leave with option to carry over up to 5 days1 company-wide day off per quarterImpact hours: Up to 2 days additional paid leave per year for volunteeringFully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop to give you a chance to recharge or do something you love.Flexible Working: MyMode hybrid-working model with Flex Office Based and Remote options *role dependantAll offices are dog-friendlyAbility to work abroad for 4 weeks per year in UK tax treaty countriesFamily Life:18 weeks of paid parental leave for full-time regular employeesIVF leave shared parental leave and paid emergency parent/carer leaveLearn Grow:Budgets for conferences learning subscriptions and moreMentorship and programmes to upskill employeesYour Future:Life Insurance (financial compensation of 3x your salary)Pension matching up to 6% of qualifying earningsDepop Extras:Employees enjoy free shipping on their Depop sales within the UK.Special milestones are celebrated with gifts and rewardsRequired Experience:Manager Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,Google Analytics,Attribution Modeling,Account Management,Affiliate Marketing,Campaign Management,negotiation,E-Commerce,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1