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Paid Media Account Manager
3 months ago
As Account Manager, the successful candidate will be expected to manage a portfolio of retail clients by providing strategic direction independently and managing the end-to-end process of delivering high quality Paid Media campaigns across multiple networks.
Our Paid Media team manage campaigns across Google, Bing, META, Pinterest & TikTok Tok and we focus on shopping activity as a specialty.
Job Overview/ Duties
As PPC Account Manager, the successful candidate will be expected to setup and undertake ongoing optimisation of paid media campaigns against clear ROI targets for each client.
This is a hands-on role managing a diverse set of clients across multiple sectors, so knowledge sharing is essential. You will be asked to share your expertise through training sessions, blogs and articles.
Client Management:
- Understand the clients business and develop a paid media strategy to align with their goals which is updated regularly and communicated with senior leadership teams both internally and externally.
- Confidently develop annual forecasts, suggesting platforms spending and forecasting revenue considering client KPIs.
- Communicate KPIs and targets with client stakeholders at senior levels and manage expectations where relevant.
- Owning the client relationship end to end within the agency and running video and face to face meetings on a regular basis.
- Planning, building and managing the highest quality Google/Bing Search, Performance Max, Shopping, YouTube and Display campaigns.
- Ownership of Google Merchant Centre and META catalogues, planning and executing ongoing development tasks to improve performance in this area. This includes using advanced feed rules.
- Planning, building and managing the highest quality META, Pinterest and TikTok campaigns.
- Complex understanding and experience with native platform and 3rd party brand and conversion lift studies, and A/B tests. Ability to communicate results and learnings effectively to highlight performance and measurable impact.
- Proactively keeping up to date with new developments in paid media and actively researching, testing and proposing new approaches to improve our services.
- Producing internal and external reports to help demonstrate data in a visual manner which is easy to understand alongside actionable insights and goals to combat issues across all paid media platforms.
- Commercially focused and a growth mindset, with experience in growing an account with examples.
Team Management
- Full responsibility for training the junior member of your team
- Managing one Account Executive providing monthly 1-2-1 meetings and running annual review meetings.
Skills/ Experience
- At least 3 years of working with Google Ads & META
- Experience managing multiple clients’ Google Ads, Bing Ads & Facebook accounts and using GA4 and Lookerstudio.
- Working experience in running Google shopping campaigns for retailers and working with Google Merchant Centre, together with CSS experience
- A firm grasp of Web Analytics (including pixels and tracking), A/B Testing, and metrics-driven (performance) marketing
- A good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively.
- Be able to carry out comprehensive conversion rate analysis and ROI tracking for clients’ PPC accounts
- Be Google Ads qualified
- Bing Ads qualified
- META qualified
- Excellent communication and presentational skills are also required for this role
- A proven track record in delivering business growth in a fast-paced, challenging environment.
Job Type: Full-time
Company Benefits
Some of the benefits you will receive
- Hybrid working model (2 days office, 3 days at home)
- Discretionary company bonus scheme
- Home working setup (laptop, monitor, desk, chair, screen)
- Close-knit and friendly team
- 25 days holiday plus bank holidays
- Working from home over Christmas
