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Head of Marketing and Communications

4 months ago

Birmingham, United Kingdom Helix International Group Ltd Full time

Head of Marketing and Communications


We are excited to announce a fantastic opportunity for a highly growth-minded, multi disciplined, and experienced Head of Marketing and Communications to join our mid-sized group at Helix International Group a risk and compliance consulting and SAAS enterprise software group of companies. As a founder-led entrepreneurial business, we are dedicated to pursuing growth initially in the UK in the dynamic and rapidly expanding risk compliance software market. Joining our team means being part of a company that values a growth mindset, proactivity, agility, and pushing the boundaries of what's possible in the pursuit of our goals.


In this role, you will be responsible for establishing a marketing capability, managing the complete marketing mix, with a strong focus on driving our growth strategy through both conventional and non-conventional marketing practices. As a key member of our team, your duties will encompass a wide range of marketing activities, including brand awareness, lead generation, strategic partnerships, and customer retention.


Key Responsibilities:

• Develop and execute a comprehensive marketing plan aligned with the growth strategy set by the board of directors, positioning our business as a segment leader, thought leader, and technical know-how at the very forefront of the industry.

• Implement a variety of marketing practices including product marketing, acquisition and retention strategies, to drive customer growth and satisfaction.

• Utilise various communication channels, including social media, email marketing, content

marketing, and public relations, to effectively deliver key messages to both clients and potential candidates.

• Collaborate with cross-functional teams, including sales, product management, and customer success, to implement and align marketing efforts and drive revenue growth.

• Monitor and report on key marketing metrics, providing valuable insights and recommendations for continuous improvement.

• Stay up-to-date with industry trends and best practices to drive innovation in marketing strategies and tactics.


Result Areas:

• Increased brand awareness and recognition in the risk compliance software market segment serviced.

• Successful implementation of marketing strategies to drive new customer acquisition and customer growth and satisfaction.

• Effective communication of key messages to both clients and potential candidates through various channels.

• Alignment of marketing efforts with cross-functional teams to drive revenue growth.

• Data-driven insights and recommendations for continuous improvement in marketing performance.


Skills, Knowledge, Education, and Qualities:

• This is ideal for a growth mindset, deeply vested in pursuit of the growth, positive attitude and very proactive.

• Strong evidence of continuous professional development and expertise in Marketing and communications for software.

• Demonstration of big accomplishments across the marketing mix eg initiatives to position the brand as a thought leader.

• Strong evidence of achievements and career trajectory that strongly supports a very promotable candidate.

• Proven experience and track record in marketing and communications roles in mid sized software companies scaling up, in the SAAS B2B software industry marketing to mid and large companies, lite and enterprise ESSENTIAL

• Knowledge of pricing and subscription model strategies ADVANTAGEOUS

• Know-how in marketing software applications that solve a companywide problem eg. compliance

• Demonstrated success in developing and executing comprehensive marketing strategies

• High Proficiency to understand tools to support digital marketing and communications eg. HubSpot, WordPress

• Strong analytical skills and ability to interpret data to drive marketing decisions

• Ability to work collaboratively and effectively with cross-functional teams and stakeholders

• Highly successful at creative thinking, problem-solving and course correction to reach goals

• Strong leadership and Marketing management planning skills


To thrive in our founder-led pursuit of growth in the mid-size SAAS software industry, we are looking for individuals who possess the following traits:

• Entrepreneurial Spirit: We need someone who is passionate about driving growth and is eager to and explore new opportunities and exploit marketing practices.

• Strategic Thinker: You should have the ability to take a seat at the strategic planning table, identify priorities, as well as be capable of executing tactical plans to achieve our ambitious goals.

• Adaptable, hands on and Agile: Our company is fast-paced, and we need someone who can “get things done” at different levels, adapt, course correct at speed to changing internal and external dynamics and navigate through ambiguity.


If you are a highly determined and knowledgeable marketing professional who thrives in a founder-led entrepreneurial environment, and if you are passionate about driving growth in the risk compliance software and services subsidiaries, we invite you to apply for this position.


Join our team and be part of an exciting journey towards becoming a leader in the industry