Social Media and Content Creation Manager

Location: United Kingdon London UxbridgeType of Employment: Full-timeOffice-based role in BYDs new state-of-the-art and modern offices in Uxbridge.Position SummaryThe Social Media and Content Creation Manager will be a driving force in developing and executing compelling social media strategies and content for BYD UKs passenger car range. This role is crucial for increasing brand awareness driving engagement across key digital platforms and managing collaborative relationships with internal teams PR agencies and influencers. We are looking for a candidate with a strong focus on social media performance preferably with experience in the automotive industry and proven ability to manage external agencies. Main Tasks and Responsibilities :1. Social Media Strategy & PerformanceStrategy Development: Assist in developing and implementing robust social media strategies designed to increase brand awareness drive engagement and grow follower counts.Platform Management: Oversee content creation and distribution across key social media channels including the UK Facebook & Instagram channels LinkedIn Twitter and YouTube ensuring brand consistency.Performance Optimization: Analyze social media metrics and insights to optimize content performance identify emerging trends and capitalize on new opportunities.2. Content Creation & ManagementContent Development: Assist in the development of compelling and engaging content focused on BYD UKs passenger car range specifically tailored for social media platforms.Editorial Planning: Collaborate with the marketing team to create effective content calendars designed for followers and potential customers.Creative Execution: Coordinate leading content shoots and creative projects working closely with our external creative agency partners.3. Campaign Management & Event SupportCampaign Planning: Plan and execute social media campaigns specifically focused on promoting BYD UKs latest electric car models features and events.Monitoring & Adjustment: Monitor campaign performance and adjust strategies as needed to ensure successful reach engagement and alignment with target audiences.Event Support: Attend and support industry events representing BYD UK and actively engaging with attendees. Post live updates share experiences and interact with the public during events to enhance brand visibility and foster community connections.14. Community Management & CollaborationCommunity Oversight: Work with our social media agency to support the monitoring and responses to comments messages and inquiries related to BYD UKs electric cars across all social media platforms.Influencer & PR Coordination: Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOI) in the automotive industry.Influencer Campaigns: Coordinate and manage influencer campaigns to create authentic content and amplify BYD UKs electric car messaging across their audiences.Internal Alignment: Coordinate with the sales customer service and product development teams to ensure cohesive messaging and brand consistency across all channels. What are we looking forIndustry Expertise: Proven experience in social media and content creation with 3 years experience working within the Electric Vehicle (EV) or broader Automotive industry being a strong advantage.Agency Management: Demonstrable experience in managing and collaborating with external creative and social media agencies to deliver high-quality on-brand content.Social Media Proficiency: Deep understanding of the UK/European social media landscape with hands-on expertise in using advanced analytical tools and platform management systems for optimization.Education: Bachelors degree in Marketing Communications or a related field.Skills: Exceptional written and verbal communication skills; a creative results-oriented mindset with strong organizational and project management abilities.what are we offerPerformance and experience-based competitive remunerationScottish Widow workplace pension25 days paid holidays public holidays.Department & company-wide team building events.An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.About BYDOur Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to createa positive impact by joining a diverse and dynamic team.BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks. Key Skills Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management Employment Type : Full Time Experience: years Vacancy: 1