Digital Campaigns Officer
1 week ago
Our client is a dynamic organisation looking to expand its digital marketing team. They are seeking a creative and results-driven Digital Campaigns Officer to join their team. This role is ideal for someone passionate about using digital platforms to engage with audiences, drive awareness, and support key organisational objectives.
Key Responsibilities:
- Develop and implement digital marketing campaigns across multiple platforms, including social media, email, and website content.
- Analyse campaign performance using analytics tools and generate reports to optimise future campaigns.
- Work closely with internal teams to ensure consistent messaging and branding across all digital channels.
- Monitor digital trends and competitor activity to identify opportunities for campaign improvements.
- Engage with the audience through social media platforms, responding to queries and building a strong online community.
- Collaborate with external partners and agencies to execute paid media campaigns effectively.
- Support the creation of engaging digital content, including graphics, blogs, and videos.
- Ensure that all campaigns comply with relevant regulations and best practices in digital marketing.
Key Requirements:
- Proven experience in digital marketing or campaigns, ideally within a similar industry.
- Strong understanding of social media platforms, SEO, SEM, and email marketing.
- Proficiency in using analytics tools such as Google Analytics, Facebook Insights, and email campaign software.
- Creative thinking with the ability to generate engaging content and campaign ideas.
- Excellent communication and project management skills.
- Ability to work under pressure and meet deadlines.
- A keen interest in digital marketing trends and innovations.
Desirable:
- Self-starter with an entrepreneurial mindset and the ability to take initiative.
- Experience using Canva to create engaging graphics and marketing materials.
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