Off-Page SEO Specialist

2 days ago


Glasgow, United Kingdom Fibre Marketing Full time

About the Role

Are you an experienced off-page SEO specialist (or similar) looking for a fresh opportunity with an exciting specialist search marketing agency?


As an Outreach Specialist you’ll play a crucial role in enhancing your clients online visibility through strategic link building initiatives. You will be responsible for analysing link profiles, conducting competitor analysis and benchmarking, as well as researching and deploying a variety of link-building tactics. You’ll apply tried and tested strategies across various markets and industries to drive organic traffic and improve your clients search engine rankings.


Responsibilities

  • Analyse and assess backlink profiles of clients and competitors to identify any gaps, as well as new link opportunities 
  • Build competitor benchmarking and developing link building campaigns to meet requirements
  • Execute tried and tested link building methods to achieve consistent results in the form of improved rankings
  • Research and implement a diverse range of link-building tactics, including guest blogging, influencer outreach, and content syndication
  • Collaborate with cross-functional teams to integrate link-building strategies into broader marketing initiatives in digital PR, and within the clients own marketing activities
  • Monitor and evaluate the performance of link-building campaigns, providing regular reports and insights to stakeholders
  • Stay up-to-date with the latest SEO trends and algorithm updates to ensure the effectiveness of link-building efforts.


What we’re looking for: 


  • One year minimum in a link building role


Essential Skills


  • Expertise in local link-building strategies to enhance rankings in specific regions.
  • Demonstrated experience in reaching out to high-authority government websites and directories.
  • Solid understanding of SEO metrics and their impact on strategy.
  • Skilled in developing and executing successful link-building campaigns.
  • Consistent track record of meeting link-building KPIs.
  • Strong relationship-building skills to collaborate with webmasters and bloggers, securing valuable backlinks.


Desirable Skills


  • Experience creating off-page content, including guest posts.
  • Proficiency with outreach tools like BuzzStream (or similar) is advantageous.
  • Competence in conducting competitor analysis to uncover backlink opportunities.


About Fibre

Fibre Marketing is an innovative and rapidly growing company in the search marketing industry, with a diverse and talented team that is committed to delivering exceptional results for its clients in their search marketing goals. You will have the chance to work with some of the best professionals in the industry, learn new skills, and take on challenging projects that will help you develop your career.



The Package

  • 25 days holiday as standard, plus bank holidays, your birthday and Christmas
  • Quarterly wellbeing days
  • Quarterly all expenses paid company socials
  • Flexible working
  • Salary: £24k or above depending on experience



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