Digital Marketing Executive

Founded in 1975, with its head office in Blackburn, England, PPE operates manufacturing facilities in the UK and the US, plus sales offices and Channel Partner networks across the US, Europe and Asia.PPE manufactures high-performance O-rings and sealing components using advanced elastomer materials and precision designs that extend equipment life.Seals are critical to the function of industrial systems, and PPE’s solutions are trusted in the most demanding environments.Today, PPE offers over 200 elastomer grades used globally across industries such as oil & gas, chemical processing, food and pharma manufacturing, marine and power generation, aerospace, and semiconductors.The company’s success is built on the continual development of new elastomer materials combined with exceptional levels of customer service and technical support.Job DescriptionDigital Marketing Executive (Maternity Cover - 12 Months)Location: Blackburn Office (Hybrid)Contract: Fixed Term, 12 months (Maternity Cover)Start Date: End of November 2025Salary Band: £40,000 -£45,000We are seeking a talented Digital Marketing Executive (Maternity Cover) to join our team for 12 months. This role is key in driving our digital presence, managing campaigns, lead generation and supporting product marketing initiatives.The RoleReporting to the Director of Product Management, Marketing and Strategy, you will be responsible for planning, executing, and optimising digital marketing activities across multiple channels. You will work closely with our external marketing agency, internal product managers, and the wider sales team to deliver measurable impact on lead generation and brand awareness.Key ResponsibilitiesCampaign ManagementLiaise with our marketing agency to plan and manage paid search campaigns (Google Ads, Bing Ads) and paid social campaigns (LinkedIn). Define campaign objectives, messaging, and performance targets in collaboration with product managers. Monitor, analyse, and report on campaign performance to ensure continuous improvement. Manage allocated digital marketing budgets, ensuring spend is effectively tracked and optimised. Content & CreativeDesign and update marketing collateral including datasheets, brochures, and leaflets using Adobe InDesign. Create artwork and assets for exhibition stands, digital campaigns, and other promotional activities. Update and optimise website pages and campaign landing pages to improve user experience and conversions. Email & Marketing AutomationBuild and deploy email campaigns using Pardot, ensuring alignment with campaign objectives. Segment audiences and implement automation workflows for lead nurturing. CRM & Lead ManagementUse Salesforce to track, manage, and report on marketing-generated leads. Provide insights on lead quality and pipeline contribution to support sales teams. Collaboration & StrategyWork closely with product managers to understand market needs, shaping campaign strategies and messaging. Optimise channel partner digital activity and brand consistency. Internal CommsAbout YouWe are looking for a hands-on marketer with both creative and analytical skills who can take ownership of digital marketing activities from concept to execution.Essential Skills & Experience:Proven experience in digital marketing, ideally in a B2B or manufacturing/engineering environment. Strong knowledge of Google Ads, Bing Ads, and LinkedIn advertising. Proficiency with Adobe InDesign/Photoshop/ Illustrator for creating and updating marketing collateral. Experience with website CMS platforms (e.g., WordPress). Experience with email marketing platforms, ideally Pardot (or Salesforce Marketing Cloud). Good understanding of CRM systems, preferably Salesforce. Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities. Strong written and verbal communication skills. Desirable Skills:Experience in trade show/exhibition marketing. Familiarity with SEO best practices. Knowledge of analytics tools (e.g., Google Analytics or similar)