Growth Automation Manager

2 weeks ago


Manchester, United Kingdom ANS Group Limited Full time

The roleIn the role of Growth Automation Manager you will be responsible for driving the evolution of our multi-channel lifecycle engagement strategy. Your mission will be to strengthen connections with prospects existing customers and strategic partners by implementing data-driven automated solutions that enhance the customer experience foster long-term loyalty and uncover new opportunities for revenue growth.What will I be doing Working closely with our Campaigns and Performance teams to design build and execute multi-channel marketing campaigns to support lead generation customer engagement and retention. Develop personalised email sequences and workflows based on user behaviour segmentation and revenue cycle stages. Create and optimise nurture campaigns to engage prospect data to strategically support with cross-sell initiatives to customers and to build relationships with key partners to keep us front of mind for business referrals Continuous test and learn to optimise engagement and performance across the funnel Design engagement campaigns focused across product and propensity stages to convert prospects generated from key strategic partners such as Microsoft. Ensure seamless integration between automation platforms and CRM systems (e.g. Marketo Dynamics Microsoft Partner Centre). Track and analyse campaign performance metrics including lead generation conversion rates engagement and ROI. Generate actionable insights and reports to inform future campaign strategies and business decisions. Implement lead scoring models and segmentation strategies to prioritise outreach and improve targeting.What will I bring to the role Strong knowledge of marketing automation platforms and CRM systems preferably Marketo and Microsoft Dynamics Highly analytical mindset with the ability to interpret performance data and translate it into actionable insights. Experience in lifecycle and revenue cycle nurture campaigns lead scoring and segmentation strategies. Familiarity with partner marketing and cross-channel campaign orchestration. Ability to work as part of a large marketing team collaborating with our Campaigns Performance Creative Context and Ops functions to bring projects to life. ABM campaign experience.Why work for ANSAt ANS weve created a place where everyone can be themselves and we empower our people to get the job done. Openness ambition honesty and passion are what drive us every day. We are bold courageous and innovative and we do it like no other. We invest in our training development health and more we give you the benefits and flexibility to maintain a happy work-life balance.Were proud of the inclusive fun dynamic environment weve created. Its a safe space that works for dont have to be a techie to work in tech. Bring your authentic self and find your dream role here. Find out more atLinkedIn pages.Whats in it for youWith fantastic benefits an inclusive culture and a cool office space were your kind of workplace.Company benefits As standard:25 daysholiday plus you can buy up to5 moredays A little extra:well give you yourbirthday offand an extracelebration dayfor whatever you wantTying the knotYou get 5 days additional holiday in the year you get married. Oh and 5volunteer days Private health insurance Pension contribution match and 4 x life assurance Flexible workingandwork from anywherefor up to 30 days per year (some exceptions) Maternity: 16 weeks full pay Paternity: 3 weeks full pay Adoption: 16 weeks full pay Company social events get ready for a jam-packed calendar Electric car scheme 12 days of personal growth development timeANS are an equal opportunities employer. We encourage diversity and anyone applying for a role at our organisation can be assured that their application will be treated fairly regardless of age disability gender reassignment gender expression marriage and civil partnership pregnancy and maternity race religion or belief and sex or sexual orientation. We sometimes ask for information relating to individuals for equal opportunities monitoring purposes only.The BenefitsEmployee Assistance ProgrammeState of the art IT equipmentVolunteer days The Benefits Work from anywherePrivate MedicalPension SchemeLife Assurance Volunteer DaysElectric Vehicle SchemePersonal Development DaysRide to Work SchemeDocumentsRequired Experience:Manager Key Skills Hp Unix,Automation,Bar Management,Automation Testing,Electrical & Automation Employment Type : Full Time Experience: years Vacancy: 1



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