Ecommerce Copywriter

3 weeks ago

Birmingham, United Kingdom AF Selection Full time

We're delighted to be assisting this international business as they look to recruit a copywriter with strong ecommerce experience to their team.


The purpose of the role is to create, own and manage all commercially optimised digital content for a variety of online channels including D2C, B2B and 3rd party marketplaces. To increase consumer awareness, engagement and sales of the brands and products within the portfolio.


Duties:


  • Responsible for the creation of SEO optimized written content to drive sales across multiple Ecommerce channels including 3rd party marketplaces.
  • Responsible for all product written content across its lifecycle ensuring accuracy and compliance.
  • Responsible for ensuring the PIM system is updated and managed for all channels; ensuring clear processes are in place to service all channel customers effectively.
  • The role will require hands on copywriting to produce content required for sales and marketing operations including brand ‘tone of voice’, social media communications including LinkedIn and Amazon A+ content.
  • Delivery of long copy inspiration, research led articles and interview based content to deliver engagement with a wide trade and consumer audience.
  • Contribute to strategic brand development, through research and evolution of the brand(s) proposition, vision, voice and story.
  • To engage and manage a small team of digital copywriters.


Experience Required:


  • Experience of working within an Ecommerce environment
  • Creation of SEO rich product titles, features and descriptions to support online sales across multiple ecommerce platforms including marketplaces
  • Delivering high volume output to critical deadlines
  • Creation of long form written content to drive awareness and engagement
  • Creative thinking in response to a brief
  • 2 years’ experience in a similar role.


What's on Offer?


This role is offered on a hybrid basis, 3 days in the office.

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