Senior Marketing Executive

2 weeks ago

Colchester, United Kingdom Hays Full time

Your new company

A growing B2B manufacturer in Colchester is searching for a Marketing Executive to join their growing team. This is a fantastic opportunity that offers future development and career opportunities for someone who is looking to grow within an organisation.


Your new role

Reporting to the Marketing Manager, you will help to develop campaigns and execute the Marketing plan, focusing on building a strong lead generation programme for the sales team and growing the business. This will include but is not limited to:

  • Ensure consistent brand and corporate imaging in all areas
  • Monitor leads from the website and monitor and manage marketing email inbox to process leads to the relevant sales representative
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Create a desire in the market for our products and services
  • Manage social media platforms, namely LinkedIn and Facebook, building brand awareness through developing and scheduling engaging content that builds followers
  • Develop and execute email prospecting campaigns and identify and score lead opportunities for the sales team
  • Coordinate Ad campaigns on Google and/or LinkedIn to align with outreach email campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Track customer journey throughout all touchpoints: social, web, email etc and analyse conversion metrics to maximise engagement and generate better quality leads
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Monitoring stock of marketing gifts and collateral, sending packs out to customers


What you'll need to succeed

Previous experience in a Marketing role is essential, with the ability to use various digital marketing tools such as Mailchimp/Pipedrive, Hootsuite/Buffer, Sales Navigator/Apollo, WordPress, Google Analytics and Adobe Suite. It is key that you have strong experience in SEO. You will also need excellent communication skills and a creative and pro-active approach.



What you'll get in return

  • 30 days annual leave. This increases by 1 day per year after 2 years, up to 33 days.
  • £40,000 per annum (DOE)
  • Company pension scheme: 5% employee, 3% employer
  • Learning and development opportunities
  • Office based in Colchester, Essex
  • Company laptop
  • Monday to Friday, 7.30am to 4.30pm.
  • Companywide Profit Share bonus scheme
  • Onsite Parking



What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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