Marketing Executive
5 days ago
Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards this permanent position.
Our client in Doncaster is looking for a Marketing Executive to complement their team. They are specifically looking for a candidate with experience that can go in and create their marketing programme, schedule events, take hold of new upcoming projects and just generally create their own role in the best interests of our client and run with the role.
Marketing Executive
Reports to: MD
Company Overview
Our client is a logistics business, experiencing a significant growth period as they move into the next stage of their business strategy providing customized, reliable, and scalable solutions to meet the needs of their diverse client base. They are a growing team of innovative professionals passionate about driving operational excellence and customer satisfaction. They are looking for a talented Marketing Executive to build and lead their marketing efforts as they expand their footprint and enhance their brand presence.
Job Summary
Our client is seeking a dynamic and results-oriented Marketing Executive, to lead the creation and execution of marketing strategies aimed at building brand awareness and driving business growth. The ideal candidate will have experiencein B2B marketing, strong communication skills, and a proven ability to develop and execute marketing campaigns in a fast-paced, growth-focused environment. This is an exciting opportunity for a driven marketing professional to add their skills to our existing team and grow with the business.
Key Responsibilities
Marketing Strategy Development: Develop and implement a comprehensive marketing plan that aligns with the company's growth goals.
Brand Management: Establish and maintain a consistent and compelling brand identity across all marketing channels and materials.
Digital Marketing:Manage all digital marketing efforts including website management, SEO/SEM, social media, email campaigns, and online advertising.
Content Creation: Develop and oversee the creation of high-quality content (blogs, case studies, white papers, email newsletters, etc.) that resonates with target audiences and supports marketing objectives.
Lead Generation: Design and execute lead generation campaigns that drive new business opportunities for the sales team.
Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and areas for growth.
Event Management: Plan and execute events such as industry conferences, trade shows, and webinars to increase brand visibility and foster partnerships.
Collaboration: Work closely with the sales team to ensure marketing efforts align with business objectives and support lead generation and conversion.
Analytics and Reporting: Track and analyze marketing performance data, providing regular reports to leadership and making data-driven decisions to optimize campaigns.
Key Qualifications/Experience
Minimum of 3 years marketing experience, preferably in B2B
Skills & Abilities
- Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media.
- Proficient in marketing automation tools and CRM software
- Excellent communication and project management skills
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Data-driven mindset with experience in analytics tools (Google Analytics, etc.)
- Creative thinker with strong problem-solving skills and attention to detail
Preferred
Experience in the logistics or transportation sector
Familiarity with lead generation techniques and B2B sales funnels
Ability to work autonomously and as part of a team in a startup-like environment
What We Offer
Competitive salary and benefits package
Opportunity to lead and grow a marketing department
Collaborative, innovative, and fast-paced work environment
A friendly office environment with dedicated colleagues
Benefits
Salary: £35k DOE
Holidays: 20 days + stats
This is an on-site role, Monday-Friday 8am-4:30pm
On site parking
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