Email Designer

Here at Hobbycraft, we are looking for an Email Designer to join the team based at our Head Office in Bournemouth. You will join us on a full-time, permanent basis, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times. In return, you will receive a salary of £23,000. Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores plus many more

Our hybrid working model is 3 days in the office, 2 days working from home.

Please submit your portfolio along with your CV

About the Role

As a member of the Digital Marketing team and reporting into the Senior CRM Manager, you will design and build email creative to inspire and entice our customers to craft. Ensuring that the creative is in-line with the overall brand vision and delivered in a fresh and innovative way.

Key Responsibilities as our Email Designer:

• Design and build inspiring emails to our plan and in line with usability and deliverability best practice
• Ensure all email designs adhere to Hobbycraft brand guidelines and are consistent with all other Hobbycraft digital content, reflecting the tone of voice carried over from the website and social media creative
• Liaise with appropriate teams to determine promotional content and ensure that these are strongly visible within email
• Set up and send email campaigns in our email service provider
• Propose and develop fresh creative approaches, devices, campaign branding and templates to suit the plan and targeted customer segments informed by reviewing activity from competitors and other retailers
• Keep up to date with new innovations to ensure that our emails are always adopting best practice in design
• Deliver creative assets for other comms and media channels aligned with overall campaign branding and objectives
• Maintain a library/archive of campaigns and assets for easy reference
• Assist the Senior CRM Manager with weekly email campaign reporting, comparing against targets and benchmarks and work with the wider team to optimise results

What we're looking for in our Email Designer:

You’re a strong and confident creative designer with an excellent portfolio that shows off who you are. You are collaborative, versatile, and enthusiastic about all things digital You are confident working with the Adobe creative suite and have experience creating designs for brands

• Experience in digital design, preferably email design or relevant/similar qualification 
• Good working knowledge of Photoshop, Illustrator and Procreate
• Good understanding of HTML and CSS would be a bonus
• Experience of responsive design for email will be advantageous
• Strong organisational skills
•  Able to work under pressure and support business objectives in a fast-paced retail environment 
• Strong interpersonal skills with the ability to work as part of a team
• Fast learner, ready to adapt and utilise new technologies as they become available
• Attention to detail is essential with good problem-solving skills
• Self-starter with bags of initiative and ability to demonstrate customer and brand empathy
• A creative and innovative character, ideally with an interest in arts or crafts

About our Benefits

• 25% Discount Card for Hobbycraft Stores and Haskins
• Free Onsite Parking
• EV Charging Point
• 33 days holiday inclusive of Bank Holidays with an increase each holiday year
• Birthday Day Off
• Hybrid Working
• Flexible start and finish times
• Company pension contribution – up to 4% contribution
• Employee Assistance Programme provide by Retail Trust
• Cash Health Plan with Health Shield
• Discounted gym membership.

If you have the skills and experience we are looking for, click 'Apply' now to be considered as our Email Designer - we'd love to hear from you