Fashion Social

My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.

This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.

Responsibilities:

• Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands
• Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms
• Produce creative social assets from idea through to visual execution
• Influencer research and liaison on gifted and paid posts
• Develop relationships with brand ambassadors, negotiate fees and manage budgets
• Attendance/coordination of influencer events
• Manage the full life cycle of paid social campaigns
• Market trend and audience research, creating social ads and formatting, campaign planning etc
• Reporting and post campaign analysis market/trend research
• Write content for the group’s websites and blogs, plus press releases where necessary
• Managing and analyse paid search/PPC
• Implement website updates where necessary
• Liaising with the UK sales team regularly
• Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links