Trade Marketing Manager

1 day ago

Northampton, United Kingdom WAGO UK & Ireland Full time

Trade Marketing Manager3 days in Crick office / 2 days from home.The role of the Trade Marketing Manager is to build and execute the Marketing Strategy for Wholesalers, Distributors and Electricians with push and pull activity to drive sales through our channel and to animate the WAGO offers to Electricians.Key Tasks & Responsibilities:Developing and executing the marketing strategy for Distributors, Wholesalers and Electricians of the WAGO portfolio for each customer type, both online and offline.Data acquisition of ElectriciansAnimation of the WAGO proposition to ElectriciansGrowing and measuring WAGO brand strength with ElectriciansGrowing width of wallet with Wholesalers and Distributors through data analytics and targeted promotional campaignsWorking with, directing and supporting the Virtual Inside Sales Team & Key Account Managers with promotional strategies, collateral to sell in and sell out identified WAGO offersOwning and building a marketing calendar of sell in and sell out activity for distributorsManaging, building and deploying co-op marketing activities with key partnersIdentifying, businesses planning and deploying new tools to assist our distributors in selling out WAGO products for example co-op branding toolsBuilding, executing and managing the WAGO Point of Sale strategy for all distributor typesMapping coverage gaps in our network and building marketing actions to fill those gapsUndertaking market research.Own and develop CRM data for targeted campaigns.A wide variety of ad hoc projects.Key Deliverables & ResultsDistributor and Wholesaler push and pull marketing planElectrician animation planElectrician data acquisition growthCoverage growthSales growthKey Relationships & CustomersMarcomms and Product Manager teamsSales teamDirector of Digital and MarketingExternal Stakeholders i.e. customers, agency partnersHQ Channel marketing etamElectriciansWholesalersDistributors

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