Job Specification: Senior Account Executive - PR and Social Media

Company: Golf Marketing Services

Location: Essendon, UK

Position: Senior Account Executive - PR and Social Media

Reports To: Co-Chief Executive Officers, Head of Social Media

Job Type: Full-Time

About Us:

GMS (Golf Marketing Services) is a dynamic and growing marketing agency specialising in the golf industry. We work with leading brands, rights holders, events, destinations, governing bodies and golf clubs to create impactful marketing campaigns that resonate with golf enthusiasts globally. The business has recently been nominated for two prestigious business awards and is tracking on 30% growth year on year. As we expand our services presence internationally, including the opening of new international offices, we are looking for a Senior Account Executive with a passion for golf and a talent for PR and social media to join our thriving team.

Job Overview:

As a Senior Account Executive - PR and Social Media, you will play a key role in managing and executing PR strategies and social media campaigns for our clients. You will be responsible for enhancing brand awareness, driving engagement, and ensuring client satisfaction through creative and effective communication strategies. Your role will involve working closely with the internal senior account teams and supporting junior team members.

Key Responsibilities:

• PR Strategy & Execution:
• Develop and implement PR strategies that align with client goals and objectives.
• Write and distribute press releases, media alerts, and other PR materials.
• Build and maintain strong relationships with media outlets, journalists, and influencers within the golf industry.
• Monitor media coverage and provide clients with regular reports and insights.
• Social Media Management:
• Create and manage social media content calendars across platforms including Instagram, TikTok, X, Facebook, LinkedIn, and YouTube.
• Develop engaging, on-brand content (both written and visual) that resonates with golf enthusiasts.
• Monitor and analyse social media performance, adjusting strategies as needed to optimise engagement and reach.
• Collaborate with the creative and production teams to produce multimedia content, including videos, graphics, and photos.
• Client Management:
• Serve as a point of contact for assigned clients, ensuring their needs are met and expectations exceeded.
• Present campaign ideas and performance reports to clients, providing strategic recommendations.
• Manage client budgets, timelines, and deliverables effectively.

Key Qualifications:

• Experience:
• Minimum of 2 years of experience in PR and social media, preferably within the sports or lifestyle sectors.
• Skills:
• Strong understanding of golf, with a passion for both playing and viewing the sport.
• Exceptional writing and communication skills, with an ability to craft compelling stories and content for multi-platform.
• Proficiency in social media management tools and analytics platforms.
• Strong organisational and project management skills.
• Creative thinker with a proactive approach to problem-solving.
• Education:
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

What We Offer:

• Competitive Salary: Based on experience and qualifications.
• Holidays: 25 days annual leave plus bank holidays.
• Hours: Full time – candidates should expect some out of ours work due to golf Tour schedules.
• Perks:
• Quarterly social events and team-building activities.
• Membership at Essendon Country Club, offering you the chance to play and enjoy golf regularly.
• Heavily discounted golf equipment and accessories.
• Opportunity to work in a growing business with international expansion plans, providing room for career growth.
• Part of one of the UK’s fastest growing agencies

How to Apply:

Interested candidates should submit their CV and a cover letter detailing their experience and passion for golf to sam@gmsgolf.co.uk. Please include examples of past PR and social media campaigns you have managed.

Join Golf Marketing Services and bring your passion for golf and media expertise to help us drive our clients' success and our company’s international growth