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Digital Marketing Manager
4 months ago
DIGITAL MARKETING MANAGER
Contract AND Permanent
THEALE 3 days a week / 2 from HOME
We have an exciting opportunity for an Digital Marketing Manager to join our Team.
As we embark on our journey of growth and innovation, we’re building a dynamic new Marketing team and structure to lead the way in fostering brand awareness and admiration, creating digital connections to our audiences and enhancing our customer experience.
As our Digital Marketing Manager, you will play a pivotal role in our new team. You will lead the charge in shaping our online presence and driving strategic growth. If you are a strategic creative thinker with a passion for digital marketing and have a track record of driving online visibility and engagement in the B2B space, you will be a key player in shaping our brand and growth success. You will be responsible for the creation and execution of marketing campaigns, driving online visibility, implementing SEO strategies and improving organic growth.
This role is at the forefront of our marketing strategy, driving audience segmentation and connections through digital and direct channels, market insights and industry expertise.
If you're a dynamic and results-driven marketer with a passion for all things digital, we want you to join our team and help shape our online presence.
Requiring SEO specialist knowledge to identify strategies, techniques and tactics to maximize visibility and audience connections, increase share of voice, digital adoption to social handles (website, LinkedIn, etc.) and generate high ranking placement in the results page of search engines. Generate awareness and leads opening opportunities for driving growth and profit.
Stay informed about marketing technology trends and tools, recommending and implementing new solutions to improve efficiency and effectiveness.
Other responsibilities of the Digital Marketing Manager include:
- Develop and optimize a multi-channel strategy that drives online visibility and performance on target platforms through SEO.
- Implement SEO strategies to improve online visibility and drive organic growth.
- Develop and execute comprehensive innovative marketing campaigns aligned with our business strategy and goals.
- Identify key performance indicators (KPIs) and track the effectiveness of marketing campaigns.
- Optimize website content and structure for improved organic search visibility.
- Stay updated on SEO best practices and algorithm changes to maintain and improve search rankings.
- Manage and grow social media accounts, creating and curating content, engaging with followers, and analyzing social media and stay updated on social media trends and algorithm changes.
- Drive targeted campaigns for acquisition and retention marketing to enhance brand awareness, admiration (NPS) and strategic audience connections
- Collaborate internally with cross-functional stakeholders, primarily SLT, Sales teams and Property & Estates, along with marketing colleagues in Brand and Content, to ensure a cohesive and integrated marketing approach.
- Work with the external Customers & Suppliers/ Partners to build strong relationships with stakeholders to support and promote the marketing strategy and brand awareness.
- Manage all marketing campaigns targeting B2B channels, partners and end users.
- Work closely with Content Marketer to ensure content is SEO friendly and aligned to marketing goals.
- Lead on developing compelling digital content, including blog posts, social media updates, email campaigns and multimedia. assets, ensuring content is tailored to different digital channels and target audiences.
- Analyze and report on all marketing metrics, KPI’s, making data driven decisions for improvements.
- Monitor and measure ROI on all marketing activities and track back to OKR’s.
- Generate regular reports and insights to inform decision-making and campaign.
- Develop and manage digital marketing budgets, ensuring efficient allocation of resources and ROI optimization.
To apply for the Digital Marketing Manager please send your CV to caroline.kennedy@projectpeople.com
