Head of Customer Marketing

3 days ago

London, United Kingdom The School of Life Full time

Moving into an exciting phase of The School of Life, we are happy to share three roles in our newly created customer marketing team. We are looking for a Head of Customer Marketing, a Customer Campaigns Manager and a Partnerships Campaigns Manager. This new team will create and execute a customer-centric strategy, creating a fully rounded user-journey that maximises the customer touch points across the many types of content and services that we offer. These roles are pivotal to the success of growing our audience and engaging with our customers to help them lead more emotionally fulfilled lives.

This newly created role, Head of Customer Marketing, will define and implement our direct to consumer marketing strategy and customer journeys, to engage new and existing customers with The School of Life ‘direct to consumer’ offerings – Books and Products, Therapy and Subscriptions. We are looking for a customer-focussed Marketeer who is mission-driven and who thrives in an agile environment.

Reports to: Brand Director
Reports: Customer Campaigns Manager, Partnerships Campaigns Manager

  • Create, plan and execute the overall direct to consumer TSOL marketing strategy, using data and insights to adapt and develop marketing strategies
  • Acquire new customers to the TSOL brand; drive engagement and grow revenue from existing customers
  • Maximise LTV through clear, targeted customer journeys across all products and services
  • Proactively pursuing new marketing opportunities, new ways of reaching audiences and spotting commercial opportunities to increase sales
  • Use data and insights to adapt and develop marketing strategies
  • Ownership of customer data and CRM system (Iterable), effectively segmenting the database for targeted marketing messages using direct and paid marketing channels
  • Ownership of marketing budget, implementing regular reporting giving visibility of results to wider company
  • Collaborate with the B2B Marketing Lead to maximise customer reach
  • Liaise with the creative and content departments to ensure all marketing assets are on brand
  • Work closely with the Growth Manager and TSOL At Work teams to maximise growth opportunities from subscribers and corporate clients
  • Management of the Direct to Customer Marketing team (2 direct reports)

Out of Scope:

  • Management of social media channels
  • Creative/Design team
  • Content team

Measurable Objectives

Engagement: Brand awareness, product/services awareness, repeat purchases, LTV, TSOL brand promoters, database growth

Retailers: Number of TSOL Hubs, sales growth, increased reorders, lower returns, range stocked

Experience

A minimum of 7 years marketing experience, with experience of content marketing / Experience marketing physical and digital products and services / Previous managerial experience / Core understanding of content performance metrics and ability to use analytics tools to make data-driven decisions / Proven experience in successful campaign delivery

Qualities

A passion for emotional and mental wellbeing / Highly organised with the ability to handle multiple projects with changing priorities and deadlines / An excellent communicator, with strong presentation and interpersonal skills/ Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve / Detail-oriented with an enthusiasm for problem-solving and continuous improvement / Comfortable executing against a plan, and working with key stakeholders / Outgoing and driven work ethic with ability to work both independently or as part of a team / Strong project and stakeholder management skills

Superpower

Creative thinker, able to identify new opportunities and audiences

£65-70k dependent on experience

To Apply

Deadline for applications 5pm, Tuesday 20th August.Please click on the button above to send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.

What you’ll get from us...
  • To work with a diverse team of brilliant minds
  • A culture focused on growth & personal development
  • £500 per year learning budget
  • Hybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the group
  • Use of office gym, classes & sauna
  • 25 days holiday + bank holidays
  • Up to 5 days per year unpaid holiday
  • 1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)
  • Copies of all our newly released books
  • Participation in The School of Life personal development sessions
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