UK CS Acquisition Strategy

At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career. Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express. How will you make an impact on this role As colleagues at one of the most iconic brands in the world we play a major role in building authentic relationships with customers who impact life and business around the world. Here creativity and inspired storytelling combine powerful data-based marketing and hyper-personalised digital communication to drive business results.The UK Card Services (CS) Acquisition Strategy & Planning team is passionate about leveraging data to help peers and Senior Leaders understand our performance allowing them to make data-driven decisions to maximize the reach and impact of our digital acquisition and marketing activities. The Strategy and Planning Manager will be responsible for planning and budgeting marketing activities leading our downstream reporting and analysis initiatives supporting the wider Acquisition team with dashboards ad-hoc reports and insights focused on reviewing performance driving continued growth in acquisition volume and improvements in investment efficiency. It is an ideal role for someone with a keen interest in marketing and a strong analytical background. Lead and oversee the UK CS Acquisition planning and budgeting activities for both Consumer and Small Business portfolios (Prospect and Customer acquisition) ensuring alignment with overall business objectives.Partner with the Demand Generation and Performance Marketing teams to design and execute strategic initiatives that drive increased acquisition volume and optimize investment efficiency.Cultivate and advance talent within a high-performing team of two analysts. Offer leadership and mentorship promoting an environment focused on continuous improvement and innovation.Monitor and report monthly results and key performance metrics actualising results and reforecasting balance of the year quarterly.Contribute to the UK CS Acquisition strategy by identifying and proposing new insights monitoring trends assuring investment efficiency and protecting ROI.Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports.Build and maintain strong relationships with key stakeholders including Finance Risk Centre of Excellence Enterprise Analytics and other marketing and analytics teams.Represent the UK CS Acquisition team in senior leadership meetings providing insights and recommendations to drive business decisions. Minimum Qualifications: Ability and experience working with a wide array of stakeholders and influencing them.Comfortable working with agility in a constantly moving scenario finding a way around obstacles and challenges effectively and with a positive attitude.Clear and confident communication (written and verbal).Strong attention to detail and organisational skills required.Ability to coach in core skillset to their team set development goals and targets and increase leverage. Preferred experience with people leadership.Highly numerical with strong financial and business acumen.Advanced level Excel data analysis and visualization ability to manipulate large datasets.Advanced PowerPoint skills including creating charts and graphs.Proficiency in analysing data and presenting valuable insights from large and complex datasets in a concise and compelling manner for diverse audiences including senior leaders.Highly motivated resilient and proactive self-starter who can take initiative.Creative and innovative thinker intellectually curious with the ability to challenge the status quo.Team-oriented with strong relationship management and interpersonal skills confident in leading projects and excellent process management ability.Experience with or knowledge of acquisition and marketing funnel is preferred but not required. Preferredskills: Programming skills (SQL LUMI Big Query). Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:Competitive base salariesBonus incentivesSupport for financial-well-being and retirementComprehensive medical dental vision life insurance and disability benefits (depending on location)Flexible working model with hybrid onsite or virtual arrangements depending on role and business needGenerous paid parental leave policies (depending on your location)Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)Free and confidential counseling support through our Healthy Minds programCareer development and training opportunitiesOffer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations. Key Skills Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1