Global Digital Customer Acquisition Manager

Position: Global Digital Customer Acquisition Manager

Basic Salary: $100,000 P/A

Equity: $250,000 (1% of the company) with a seven-figure value within 5 years

Hours: Full-Time, 40 Hours/Week (Flexible)

Holidays: 25 Days P/A

Location: Remote & flexible hours

• Are you a pioneering digital marketer who thrives on crafting innovative strategies to optimize and scale marketing channels and teams to new heights?

• Are you motivated by the potential to significantly increase your earnings and advance your career through the value you deliver to a visionary company?

• Do you possess an intuitive understanding of digital marketing, with a proven ability to attract and convert new customers effectively?

• Are you ready to apply your expertise to transform marketing strategies into successful outcomes?

• Would you relish the opportunity to work remotely, giving you the freedom to live anywhere while being part of a dynamic team that is dedicated to making a profound impact on the global stage?

Introduction

Are you ready to drive groundbreaking success in a conglomerate revolutionizing coaching, personal development, and education? As a Global Digital Customer Acquisition Manager at The Coaching Masters Group, you'll leverage our diverse brands to propel our revenue from $3M to $6M in just 12 months. Work remotely, directly strategize with our CEO, and potentially earn a substantial equity stake valued at a seven-figure sum within 5 years. If you're a strategic thinker with a robust track record in digital advertising and a passion for dynamic growth, we want you.

What We Do

At The Coaching Masters Group, we operate a suite of brands that are transforming the coaching and personal development industry:

• The Coaching Masters: An acclaimed digital academy offering accredited coaching courses.
• CoachApp: A dynamic platform connecting coaches worldwide.
• Cafe Coach: Our physical hub for real-world coaching and networking.
• Coachflix: A subscription-based online streaming platform for coaches.
• Alternalearn: Innovating family education with pathways to formal degrees.

Role Overview

As a Global Digital Advertising Performance Specialist, you will be at the heart of our mission to redefine education and coaching globally. Your strategies will directly increase our reach and user engagement and expand our educational offerings into new markets. Success in your role means enhanced brand recognition and significant user base growth, directly feeding into our overarching goal of making quality education and professional coaching accessible worldwide.

This role demands a seasoned digital marketing strategist capable of managing and exponentially growing our digital advertising channels and media buying across our diverse brands. Tasked with doubling our annual revenue from $3 million to $6 million within the next 12 months, alongside our talented team, your strategic and hands-on leadership in marketing will directly influence our market presence and financial growth. This ambitious target, paired with our existing $25 million valuation, highlights both the challenge and the substantial impact you will have.

Our Marketing Strategy

Our strategic approach revolves around a well-established marketing funnel that has been crafted over the last four years. At its core, this strategy involves:

• Initial Engagement: Utilizing educational webinars to introduce prospects to career opportunities in life coaching, capturing interest and engagement.

• Membership Conversion: Digitally converting webinar participation to join our Coachflix & CoachApp at $19.99 per month, providing immediate value and nurturing leads without large upfront costs.

• Value Escalation: After integrating new members into our community online on Coachapp and offline at Cafe Coach, we strategically introduce them to higher-value offerings with our sales team, offering comprehensive live online courses ranging from $3,000 to $10,000.

• Performance Metrics: With a Customer Acquisition Cost (CAC) of approximately $200 and a Lifetime Value (LTV) of about $1,000, our marketing funnel not only remains profitable but also scalable. However, we believe there to be much more scope to both lower CAC and increase LTV - this is where you come in, whilst scaling ad spend and organic reach

Growth-Focused Mindset

We are dedicated to aggressive growth, and seeking a leader who will transform our marketing department. This role is centred on achieving outstanding results and propelling our team and company forward. You will be expected to drive growth with a clear focus on performance, and your efforts will be rewarded through substantial equity compensation. Your motivation to expand the division and achieve financial success is crucial.

Key Responsibilities

• Strategic Advertising Leadership: Develop and implement comprehensive digital advertising strategies that ensure rapid revenue growth across all brands.

• Performance and Equity Metrics: Achieve specified revenue milestones that trigger equity rewards, aligning your financial growth with the company's success.

• Innovative Campaign Management: Lead dynamic advertising campaigns, optimizing spending and performance across multiple channels including Google Ads, Facebook, Instagram, and emerging platforms.

• Hands-On Implementation: Directly manage and execute key marketing initiatives alongside our team, ensuring optimal performance and alignment with our growth objectives.

Earnings and Equity Structure

Base Salary + Performance-Based Equity: A competitive 6-figure base salary complemented by significant equity stakes based on performance milestones.

Equity Details: After a 6-month probation period, equity is granted based on revenue achievements:

• 25% of Equity ($62,500) awarded when revenue reaches $4 million.
• Additional 25% ($62,500) upon reaching $5 million.
• Remaining 50% ($125,000) when the $6 million target is achieved.

Five-Year Exit Strategy: As part of our long-term vision, you will participate in a planned exit strategy, potentially realizing a substantial seven-figure payout as the company grows.

Benefits of Working with Us

• Flexible Remote Working: Enjoy the flexibility to work from anywhere in the world.
• Generous Vacation Policy: 25 days of holiday per year.
• Personal Development: Access to training and development opportunities to foster both personal and professional growth.
• Charity Days: Opportunities to give back to the community through organized charity days.
• Results-Driven Management: Experience a management structure that focuses on results rather than micromanagement, providing you with autonomy to execute strategies effectively.
• Career Advancement: Report directly to the CEO and strategize together, providing significant career progression opportunities.

Desired Skills and Experience

• Proven Performance Marketing Expertise: Minimum 5 years in high-stakes digital advertising roles, media buying, and strategic funnel optimisation leadership, with documented success in scaling customer acquisition and revenues significantly.

• Analytical Excellence: Advanced proficiency in analytics tools like Google Analytics, with a keen ability to turn data into actionable strategies.

• Leadership and Strategic Thinking: Demonstrated ability to lead marketing teams and integrate other departments to streamline the entire customer journey for profitability.

Diversity, Equity & Inclusion

At The Coaching Masters Group, diversity and inclusion are at the heart of our vibrant and innovative culture. We currently have team members working remotely from every continent in the world and celebrate and support everyone's unique identity, including differences in race, religion, sexual orientation, and beyond. Our dynamic workplace offers the freedom to work globally, promoting personal and professional growth in an environment where every voice matters.

Application Process

We're hiring immediately Apply now by sending your LinkedIn profile to CEO Lewis Raymond Taylor at info@thecoachingmasters.com or messge directly on LinkedIn. Please outlien how you can contribute to our ambitious goals and either an example of how you have scaled online advertising & revenue in the past, or how you would tackle scaling our digital advertising budget to acquire more customers whilst maintaining a steady customer acquisition cost.

(APPLICANTS WHO APPLY WITHOUT SENDING A CUSTOM EMAIL OR MESSAGE WILL MOT BE CONSIDERED)

Join Our Mission

Join The Coaching Masters Group and be part of a thrilling journey where fun, a monumental mission, and significant milestones merge. With us, you don't just get a job—you gain a stake in our success. Celebrate personal fulfilment and professional triumphs as we scale our revenue to new heights and embrace your role as a true partner with equity in our vibrant, inclusive company.

The Coaching Masters Group

www.thecoachingmasters.com

www.cafecoachbali.com

www.alternalearn.com