Brand Specialist

Why PlayStationPlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.Role overview:The Brand Specialist is part of the Global Brand Marketing Team. The team is responsible for shaping the strategic plans for the PlayStation Brand and the creative development and execution of global campaigns. Campaigns delivered by the team embody PlayStations brand values and commitment to delivering boundary pushing remarkable play.This Brand Specialist will report to the Group Manager (London based) and will play a key role in delivering global campaigns. You will support campaign development management and execution while assisting with administrative tasks to improve team efficiency. The ability to manage detail and communication across multiple workstreams and stakeholders is essential.What youll be doing:Campaign ManagementSupport across priority paid media global campaigns and initiatives ownership of asset management (between internal teams and agencies) PlayStation global owned channel support and localisation of campaign assets for final supply to territory and global media teams.Brief develop and implement owned channel campaigns in close collaboration with internal teams and agencies.Manage multiple stakeholders and ensure smooth approval communication and asset delivery between teams and partners.Lead the localisation process for the team working in conjunction with internal collaborators and agencies. Ensuring smooth timely and detailed planning across the localisation go-to-market process.Provide support to territory teams to aid local campaign planning ideation and execution.Collaboration on cross-functional campaigns contributing strategic and creative feedback throughout the development process.Support the analysis of post-campaign data for end-to-end 360 reporting leading to recommendations for future efforts across each campaign channel and workstream.Operational EfficiencyManage brand assets and team presentations archiving campaigns and assets for internal reviews and final delivery.Increase operational efficiency through meeting planning territory engagement and regular reporting.Management of PO process with responsibility of managing opening and tracking POs and budget.What were looking for: Bachelors degree (Business Communications or Marketing degree preferred) with minimum 1 year experience or 3 years equivalent industry experience.Passion for the entertainment industry through experience and/or personal interest. Understanding of gaming trends and culture is a bonus.Excellent organisational communication and interpersonal skills. Ability to multi-task across various projects and engage a number of different collaborators across teams.Strategic problem solver with the ability to draw insights from consumer research and data.Enthusiasm for creativity storytelling and innovation to deliver best in class marketing campaigns.Ability to work flexibly. The role sits within a global team and therefore requires regular late evening calls and occasional early morning calls. Travel may occasionally be required.Benefits:Discretionary bonus opportunityHybrid Working (within Flexmodes)Private Medical InsuranceDental Scheme25 days holiday per yearOn Site GymSubsidised CaféFree soft drinksOn site barAccess to cycle garage and showersEqual Opportunity Statement:Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.Required Experience:IC Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Employment Type : Full Time Experience: years Vacancy: 1