Paid Media Executive
3 days ago
Paid Media Executive
A growing digital marketing agency based near Leamington Spa are looking for a Paid Media Executive, working predominately across Google Ads, to join their team. This role would be spilt between being office based and home based and the main duties would be as follows:
Campaign Management
Work across a variety of brands, managing and executing paid media campaigns.
Develop, implement, and manage paid media campaigns across predominately Google Ads, plusMeta Ads,Tik Tok Adsand LinkedIn Ads.Contributing to maintain Google Partner status.
Optimiseaccountperformance by monitoring key metrics, such asClick-Through-Rate (CTR), Conversion Rate (CVR), Cost-Per-Acquisition (CPA), andReturn-On-Ad-Spend (ROAS).
Conduct A/B testing onAds to improve campaign performance,assist in asset creationand enhance audience engagement.
Data Analysis & Reporting
Monitor campaign performance, analysing data and trends to provide actionable insights and adjust strategies as needed.
Generate and presentmonthlyreports, showing results against KPIs and making recommendations for future improvements.
Collaborate with the wider marketing team to use campaign insights in broader strategies, including content strategy, Organic/SEOand Conversion Rate Optimisation (CRO) and UX.
Monitor and analyse social media performance metrics and provide recommendations for optimisation.
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