Marketing Manager

5 days ago

Stockport, United Kingdom Brady Europe, Middle-East & Africa Full time

Key Responsibilities:Develop the marketing plan for the SETON brand and business, aligned with the product portfolio strategy & priorities as well as the regional sales strategies, aiming to reach sales targets by acquiring new customers, increasing customer loyalty and generating recurring sales. The plan contains new product launches, direct mail campaigns, industry specific multi-channel go to market campaigns, seasonal promotions and other brand and loyalty programs.Take overall responsibility for the SETON brand guidelines, ensuring consistent and effective application across all EMEA marketing materials and campaigns. Act as the go-to expert for brand compliance and guidance across all communication channels (print, email, social media, online, etc.).Own the execution of the plan for the UK business, working closely with the local marketing team, and oversee and manage the execution of the plan in the other regions, working closely with the local marcom managers and marketing teams.Fully align with the direct mail and digital teams to ensure the right balance between online and offline traffic generation and maximise ecommerce revenue as well as offline quote conversion.Analyse sales, marketing and e-commerce performance on a daily basis, proactively raise and address performance issues or opportunities, and measure the effectiveness of the marketing spend (ROAS).Be the marketing SPOC to the product management and commercial teams to ensure internal alignment and visibility. Member of the UK Senior Leadership Team.Required Skilles and Competencies:Passion for marketing and a natural interest to stay up to date on new trends, technologies, capabilities and solutions.Excellent project management skills. Ability to manage multiple projects across critical deadlines and capable of driving projects across cross-functional teams based in different locations. Experience with Jira, Trello, or similar project management platforms is highly desirableExceptional analytical skills, with proven experience in translating large volumes of data (web analytics, sales data, customer behavior) into actionable and understandable insights for agile optimisationBroad understanding of direct and digital marketing practices, including conversion rate optimisation (CRO), A/B testing, SEO, SEA, e-commerce platform management, and familiarity with web analytics tools (e.g., Google Analytics 4, Adobe Analytics).Effective communication and presentation skills at all levels, both written and verbalExcellent customer service, interpersonal, communication and problem solving skillsAbility to balance working independently with being a collaborative team member in an environment where colleagues are working remotelyEnergetic, creative, self-motivated personality with result-driven approachHigh level of attention to detailConfident and professional, able to develop close relationships with internationally-based colleaguesWe offerCompetitive SalaryComission SchemeLife AssuranceCritical Illness CoverHealth Cash PlanEAP schemeCycle to Work SchemeTraining and development opportunities23 days annual leave rising to 26 with serviceHoliday Purchasing (up to 37.5 hours per year)

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