Social Media Manager

Social Media ManagerWe’re looking for a highly creative, hands-on Social Media Manager to help turn big ideas into brilliant content. Reporting directly to Head of Brand you will own the strategic development of our organic social and content ecosystem — crafting platform-specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life.You will be responsible for building a cohesive, high-performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals.The Responsibilities:Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube etc.)Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trendsLead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategyTranslate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset developmentPartner with the Social Specialist to optimize content for platform nuances and performance insightsPartner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social mediaCollaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needsCollaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaignsContinuously analyse social and content performance to refine strategy, inform creative approaches, and uncover new growth opportunitiesStay immersed in social trends, audience behaviour, competitor activity, and platform updates — proactively feeding strategic recommendations into the teamEnsure all content maintains brand consistency, tone, and visual excellence, supporting brand elevationIdentify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiativesProvide strategic guidance, templates, and creative toolkits to support international teams managing local social media channelsExploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovationBe a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the teamThe Person:A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needsConfident in content strategy, channel planning, and platform best practicesExperienced in leading and mentoring junior team members across creative and social executionHighly collaborative, with excellent cross-functional communication skillsData-informed but creatively driven — balancing performance with brand storytellingA strong eye for content — able to confidently brief, guide, and review social-first creative across visuals and copyCurious, inquisitive, proactive, and energized by the ever-evolving digital landscapeHighly organized, detail-oriented, and comfortable managing multiple projects and timelinesThe Benefits:👟 Product Allowance⏰ Hybrid and flexible working hours☀️ Summer Fridays (6 ½ days in July and August on Fridays)🎂 A day off for your Birthday🌴 25 days holiday + Bank Holidays🗺️ Work from anywhere for 2 weeks🚼️ WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)💆 ♀️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App📚 Career development allowance ( Personal allowance to use on career development)🏥 Private health care and or dental care (provided by AXA and DenPlan🤩 Socials organised by Wellbeing and Feel Good group➡️ Check out our careers page to learn more