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Digital Marketing Specialist
3 months ago
Daddy Insurance, part of Family Confident Limited, offers an extraordinary opportunity for dedicated, creative individuals eager to advance their marketing careers. Join our vibrant and rapidly expanding team as we break into new markets and set new industry standards. As a leasing insurance provider, we are committed to innovation, excellence, and delivering outstanding customer satisfaction.
You’ll work with Northern Ireland’s top executives and an exceptional marketing team at the cutting edge of the insurance sector, driving industry-leading initiatives and shaping the future of insurance.
Job Description: We are seeking a highly creative and experienced Digital Marketing
Specialist to join our team. The ideal candidate will have a proven track record in creating
impactful online ads that generate leads and drive business growth. If you are a visionary
with a knack for crafting compelling digital campaigns and thrive in a fast-paced
environment, we want to hear from you.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram etc.).
- Create engaging and persuasive ad copy and visual content that captures the target audience's attention.
- Monitor and analyse campaign performance, making data-driven decisions to optimise results.
- Collaborate with the marketing team to align campaigns with overall marketing strategies.
- Conduct market research to identify trends and opportunities for innovation in digital marketing.
- Utilise A/B testing to refine and improve ad performance.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay up-to-date with the latest industry trends and best practices in digital marketing and advertising.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong portfolio of successful digital advertising campaigns with measurable results.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Suite, Wordpress, Zapier, Hubspot, Photoshop, Figma and Canva).
- Excellent creative thinking and problem-solving skills.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Exceptional written and verbal communication skills.
- Ability to work independently and collaboratively in a team environment.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field is
- Preferred.
- If this position is of interest to you or you have any questions about the position, you can send your CV to for an initial chat.tion skills
