Havas Life Medicom – reimagining brand, corporate and cause communications

Havas Life Medicom is a fully integrated agency that is 100% dedicated to creating standout communications in healthcare. We believe in the power of human purpose to help brands and organisations positively impact people’s lives.

Our success starts by strategically aligning promotion and PR across the product lifecycle, using creativity and innovation to craft persuasive stories. Our experts in strategic consultancy, cause and corporate campaigning, work side-by-side with our clients. Our goal is to put their story at the forefront of tomorrow’s healthcare agenda and help people around the world be at the centre of their own healthcare conversations.

In our quest to push boundaries, we’re always looking for brilliant people to join us and we are now recruiting for a Digital Media Planner / Buyer to work within our digital function.

The role

We are recruiting for an experienced and strategic Digital Senior Media Planner/Buyer. You will be responsible for developing and implementing effective digital media strategies that meet our client's marketing objectives and needs. This role requires a deep understanding of digital media platforms, strong analytical skills, and a proven ability to manage digital media campaigns from the planning stage through to execution and optimization.

Key Responsibilities

• Develop comprehensive digital media plans that align with client's marketing goals and target audiences
• Define clear and measurable campaign objectives in line with the client’s business goals.
• Media planning, develop comprehensive media plans that outline the channels, platforms, and ad formats to be used
• Allocating campaign budgets across different channels to maximize ROI
• Negotiate and purchase digital media space across various platforms, ensuring optimal reach and cost-efficiency
• Maintain strong relationships with digital media vendors and platforms to secure the best rates and placements
• Oversee the execution of digital media campaigns, ensuring they are launched on time and meet performance expectations
• Monitor campaign performance in real-time, making necessary adjustments to optimize results
• Ad trafficking, setting up and managing digital ad campaigns across various platforms
• Continuously monitor and optimise campaigns to improve performance, including A/B testing, adjusting bids, and targeting
• Manage digital media budgets, ensuring expenditures align with planned allocations
• Utilize digital analytics tools to measure campaign effectiveness and generate insights
• Prepare detailed reports on campaign performance, providing actionable recommendations for future campaigns
• Work closely with creative, account management, and broader digital teams to ensure cohesive campaign execution
• Partner with clients to understand their needs and provide updates on campaign progress

The person

• Degree educated in Marketing, Advertising, Communications, or a related field.
• Proven experience in digital media planning and buying, preferably in an agency setting.
• A track record of delivering successful digital media campaigns and strong vendor relationships
• Excellent analytical skills and experience with digital analytics tools (Google Analytics, Adobe Analytics)
• Strong negotiation skills and attention to detail.
• The ability to manage multiple projects simultaneously and work in a fast-paced environment.
• A creative thinker with the ability to develop innovative digital media strategies