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Head of Brand

3 months ago

Stretford, United Kingdom MCR Property Group Full time

As the Head of Brand & Marketing at MCR Property Group, you will spearhead crucial initiatives across the marketing spectrum, including branding projects, digital marketing, web content, media marketing, social media, direct marketing, and CRM management. Your role will involve strategic and operational leadership, driving growth and revenue across both the residential and commercial sectors. This position is ideally suited for someone with experience in marketing or a creative agency setting, as our team operates much like a design studio, featuring an in-house design team alongside all digital marketing functions. Based at our head office in Manchester, the role also requires occasional travel to various sites across the country.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies and plans, enhancing visibility and driving sales across all active developments.

  • Oversee the in-house design studio, marketing managers, and CRM manager, leading a dynamic team of 6.

  • Manage all marketing communications to ensure they are delivered on time, within budget, and at the required quality.

  • Collaborate closely with senior leadership to integrate marketing efforts with overall company strategy, ensuring alignment with business objectives.

  • Monitor and report on marketing performance, providing insights and adjustments to maximise return on investment.

  • Oversee the company’s social media strategy and execution, ensuring it aligns with broader marketing goals.

  • Identify new revenue opportunities and strategize their implementation to capitalise on market trends.

  • Ensure compliance with all current marketing regulations and standards, including GDPR.

  • Promote strong leadership within the marketing team by embodying the company’s values and championing effective management practices.

Skills and Experience

  • Proven experience in managing marketing teams and projects, with a minimum of 7 years in marketing and 3 years in a management role.

  • Strong background in the real estate sector, with knowledge of both residential and commercial markets.

  • Excellent understanding of SEO, lead generation, and affiliate marketing practices.

  • Competency with Office 365, Google Business Tools, and familiarity with HubSpot.

  • Bachelor’s degree in Marketing, Communications, Business Management, or a related field.

This role promises to be a dynamic and impactful position, offering the opportunity to lead a versatile marketing team and shape the strategic direction of a leading property group.

Desirable Qualifications

  • Professional diploma from the Chartered Institute of Marketing (CIM) or a qualification from the Institute of Data and Marketing.

Personal Qualities

  • Strategic thinker with strong problem-solving skills.

  • Excellent interpersonal and organisational skills.

  • Ability to work under pressure and make rational decisions quickly.

  • A positive, team-oriented approach with strong leadership capabilities.

Benefits

  • Competitive salary

  • Car allowance after completion of probation period

  • Pension

  • Company performance-related bonus

  • On-site parking

  • Free on-site gym

This role is integral to the leadership team at MCR Property Group and offers a significant opportunity to influence the growth and direction of the company across a diverse property portfolio.