Lead Customer Insight Analyst

5 days ago

Leeds, United Kingdom Harnham Full time

LEAD CUSTOMER INSIGHT ANALYST£60,000–£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerceTHE COMPANYUK's largest online healthcare platform delivering prescriptions directly to patients' homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover.THE ROLELead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role - balance strategic ownership with getting into the data yourself.WHAT YOU'LL DOOwn LTV modeling and RFM analysis across the businessBuild customer segmentation frameworks for acquisition and retention programsWork with social listening tools and voice of customer dataDesign and analyze A/B tests to optimize campaignsPartner with Data Science on predictive models (churn, propensity, scoring)Present insights to CMO, CRM Director, and Finance teamsManage team of 4 analysts - set direction, develop talent, show what great looks likeKEY PROJECTSAzure to Microsoft Fabric migration (starts January)Tableau to Power BI migrationLTV model rollout across organizationRFM integration into CRM workflowsSmart Reminders campaign measurement (prescription refills)WHAT YOU NEEDEssential:Strong SQL (querying large datasets, complex joins, optimization)Customer segmentation, LTV modeling, or RFM analysis experienceUnderstanding of predictive models (churn, propensity, scoring)Power BI or Tableau for dashboardsTeam leadership or mentorship experienceConfident C-suite communicator with energy and presenceHighly Desirable:Subscription business or repeat purchase experienceE-commerce or direct-to-consumer analyticsMarketing analytics backgroundPython or R for data analysisTECH STACKSQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening toolsWHAT'S ON OFFER£60K-£70K base + 10% bonusLeeds hybrid (2 days/week, near M1)Greenfield opportunity to build insight functionTeam will grow significantly if successfulHigh visibility with senior leadershipMission-driven: helping patients access healthcareINTERVIEW PROCESS1-hour with Head of Customer Insight (motivations, fit)Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds)Final interview (senior leadership, offer)Timeline: 2-3 weeksHOW TO APPLYSend CV to Mohammed Buhariwala at HarnhamKeywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds

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