Senior Product Marketing Manager

1 week ago

Sheffield, United Kingdom Tes Global Full time
Location: Sheffield
Full time, permanent
Salary: up to £56,000

Role overview:
Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions.

Tes is beginning a new era that brings together many separate products, delivering a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customers prosper through retention.

We need a proven and senior marketing professional to own their own remit within the wider Product Marketing function. By owning this remit, they will help drive the commercial success of one specific product vertical of Tes, alongside other marketing professionals owning other product verticals.

You would own the Marketing responsibility for the Staff Management vertical both for UK domestic schools and the international schools market. This vertical holds a significant proportion of the company revenue and includes a new acquisition, requiring a sophisticated approach to enable growth.

This role requires someone who is creative, driven, and skilled in revenue and campaign marketing, able to work with multiple colleagues, and act as a partner to counterparts in the sales function. You will own your own go-to-market for your vertical, drive your own optimisation, and ensure messaging for customer engagement and retention is impactful.

You will quickly gain buy-in across functions and work closely with Product Managers and our UX colleagues to understand the value and impact of a product for the customer. You will translate that understanding into convincing messaging for the buyer, knowing the best way to cut through the noise to land that message.

You will take ownership and be passionate about building a best-in-class product marketing function that can enable our UK and international growth, support retention, and ultimately offer maximum value to schools.

Key Responsibilities:
  1. Own and deliver the marketing plan to drive demand generation, revenue pipeline, brand awareness & customer marketing for your product vertical.
  2. Report to key stakeholders on the successes, failures and learnings of campaigns, using data to back up your insights and recommendations.
  3. Keep informed of the revenue targets for your vertical, and hold a sense of ownership in achieving those targets.
  4. Keep informed of candidate acquisition and applications, identifying strengths and areas for improvement with Teacher Engagement.
  5. Partner with Sales counterparts to identify key levers to grow revenue and optimise conversion, and understand feedback on what resonates.
  6. Collaborate with product and UX to create and execute go-to-market plans for product developments, understanding value propositions and customer impact.
  7. Work jointly with Marketing colleagues in the Teacher Engagement vertical for candidate acquisition and optimisation plans.
  8. Build the message and narrative to position the products you’re responsible for.
  9. Assess effort placement and output achieved to evolve and optimise.
  10. Collaborate with fellow marketing professionals to support overall Marketing objectives.
  11. Work with Digital Marketing to build and develop product pages, journeys, content, and PPC strategies.
  12. Build positive, empathetic, and respectful relationships with all colleagues.
  13. Always look for learnings in our results that can be shared.

What will you need to succeed?
  1. Outstanding written and verbal skills.
  2. Proven experience of driving revenue marketing, growth marketing, or product marketing for a SaaS business.
  3. Experience working in a diverse team.
  4. Experience in international operations.
  5. Experience in lead generation and partnering with Sales to maximise revenue.
  6. Proven experience of articulating product value and landing meaningful messages for new and existing customers.
  7. Demonstrable experience of planning, launching and analysing campaigns.
  8. Strong ability to work with and present to senior stakeholders.
  9. Strong analytical skills and proficiency in interpreting data to drive strategic decision-making.
  10. Strong focus on the end user, maximising their experience and understanding their needs.
  11. Personable, diplomatic, pragmatic, and agile.
  12. Proven ability to build creative briefs for impactful design.
  13. Ability to collaborate across functions in a matrix environment.
  14. Excellent project management skills to handle multiple initiatives and stakeholders.
  15. Quick and focused, able to adapt to a changing environment.
  16. Open-minded, engaging, positive, and helpful.
  17. Collaborative and nurturing impactful working relationships.
  18. Self-aware of limitations and areas for development.
  19. Inquisitive and eager to learn for continuous improvement.
  20. Confident in sharing and receiving views and opinions respectfully.
  21. Willing to assist others in achieving their goals.
  22. Seek efficiencies without reinventing the wheel.
  23. Input into evolving guidelines while respecting existing ones.

What do you get in return?
  1. 25 days annual leave rising to 30
  2. 5% pension after probation
  3. State of the art city centre offices
  4. Access to a range of benefits via My Benefits World
  5. Discounted city centre parking
  6. Free eye care cover
  7. Life Assurance
  8. Cycle to Work Scheme
  9. EAP (Employee assistance programme)
  10. Monthly Tes Socials
  11. Access to an extensive Learning and Development menu

Who are Tes?
Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes focuses on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management.

Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.

Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world-class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online to share expertise and teaching resources and provides vital information, research, and analysis about education via its fully digital Tes Magazine.

Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai.

We are proud of our people-centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.

Tes Global ensures all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability. We invite applicants to contact us directly to identify any additional support required.
www.tes.com/tesglobal#J-18808-Ljbffr

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