Senior content designer

2 weeks ago

London, Greater London, United Kingdom Leasehold Advisory Service Full time

About LEASE:

The Leasehold Advisory Service (LEASE) provides free, legal advice to leaseholders and park homeowners in England and Wales. We're committed to empowering people to navigate their leasehold ownership through ensuring they have access to clear, accurate expert information.

There are an estimated 5 million leaseholders in England and Wales and many of them need help and support. We're the go-to source for free, impartial advice on leaseholds and each year 1.3 million people visit our website and 35,000 email or call us looking for help. As the leasehold sector grows we expect more people to need help and support.

About the role:

LEASE is embarking on an exciting digital transformation that will enable our expert legal advice to reach and help more people than ever before. As our first senior content designer, you'll be key to this transformation, shaping our online presence and ensuring our information is accessible, interactive, engaging, and truly user-centered. You'll have the opportunity to:

Help millions of people: Our website reaches 1.3m people, by making our content much better you will directly help hundreds of thousands or millions of people who couldn't otherwise get the support they need.

Lead and shape LEASE's content evolution: Own the development of content strategy, workflows, and standards, driving a user-first approach across all digital channels, and actively contribute to the creation of high-quality, user-focused content.

Build a user-centered digital culture: Champion user-centered design practices and be an integral member of the broader digital team as it grows and develops.

LEASE is a small but growing organisation of ~30 people across a range of specialisms. You will be one of the first people to join our new digital and data team. As a small organisation everyone needs to be able to take on a mix of responsibilities. However, it also means we can be responsive and adaptive to new ideas, technology or sector changes. As the digital transformation fully gets underway you will have the opportunity to hire and develop the user-centred function at LEASE.

Responsibilities:

  • Develop and implement a content strategy for LEASE that helps us deliver our strategy and digital transformation goals.

  • Create high-quality, user-centered content.

  • Manage and maintain the LEASE website and online resources.

  • Ensure our services and content meets the Government Service Standard including ensuring content is accurate, up to date, and compliant with relevant legislation and accessibility standards.

  • Collaborate with internal and external stakeholders to gather information and feedback, particularly working closely with our team of legal advisors to ensure content is accurate while remaining accessible and clear.

  • Use analytics tools (e.g., Google Analytics) to monitor content performance and make data-driven improvements.

  • Stay up to date with best practices in content strategy, SEO, AI, and accessibility.

Skills and experience:

Content strategy

  • Proven experience in developing and implementing content strategy

  • Ability to communicate effectively with technical and non-technical audiences

  • Strong interpersonal skills and the ability to build relationships and collaborate effectively with colleagues from diverse backgrounds, including legal professionals

Content & user-centred design

  • Experience developing accurate, clear and accessible content which meets user needs for a wide audience

  • Excellent writing, editing, and proofreading skills

  • Familiarity with the Government Service Standard or equivalent

  • Experience creating content in a regulated environment where accuracy is extremely important. (e.g. law, finance)

  • Experience using AI as part of the content development process

  • Experience using Wordpress or similar CMS

Search Engine Optimisation (SEO) & Analytics

  • Strong understanding of SEO principles and best practices

  • Proficiency in using analytics tools (e.g., Google Analytics).

We encourage you to apply if you meet some but not all elements listed. This is a broad role and we understand that not all applicants will have experience in every area listed. All applications will be reviewed by the hiring team and no one will be automatically rejected.

Information on role

LEASE is committed to appointing on experience, seeking candidates from a diverse range of backgrounds and taking full account of equal opportunities. Applications are particularly welcome from women, minority ethnic and disabled candidates who are under­ represented at this level in public life.

Working Pattern:

This role is home based with the opportunity, which we encourage people to take advantage of, to work alongside LEASE colleagues two days a week (Wednesdays and Fridays) in Kings Cross. You will also be expected to attend our London office on occasions and as required to fulfil the expectations of the role. We expect this to be on average at least monthly.

Security and right to work

Successful candidates must pass a Disclosure and Barring Service check. Candidates must have the right to live and work in the UK. They will be subject to UK immigration requirements.

Training and benefits

Training and development will be available and is actively supported by both LEASE and the sponsor Department (MHCLG) to ensure access to the wider public sector training offer. We encourage everyone to spend at least five days a year on professional development and provide job specific training where needed.

The post is open to part-time, flexible working and job-share applicants. Secondments, including from central government, will be considered if terms are comparable. If you are applying on loan or secondment please ensure you have permission from your parent organisation before applying.

Other benefits include:

  • 26 holiday days and Bank Holidays

  • Professional subscription paid

  • 10% non-contributory pension

  • A friendly and supportive culture

If at any stage you would like information on the progress of your application or to understand more about the role please email: recruitment@lease-advice.org

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