Global Marketing Insight Analyst

2 weeks ago

London, United Kingdom Harnham - Data & Analytics Recruitment Full time

Global Marketing Insight Analyst

Up to £72,000

Hybrid - London

A great opportunity to join a leading airline as a Global Marketing Insight Analyst

THE COMPANY

The business is one of the world's leading airlines and they looking to hire a Global Marketing Insight Analyst as they seek to expand their Marketing Effectiveness team.

Joining this team as a Global Marketing Insight Analyst, you'll lead the delivery of quality analysis to influence decision making within the Brand and Marketing teams across the business. With a key focus on the effective use of marketing spend to drive revenue and enhance customer experience.

YOUR ROLE AND RESPONSIBILITIES

  • Defining measurement of effectiveness of marketing activity globally
  • Provide strong understanding of cross channel effectiveness of marketing investment
  • Working across Econometric Modelling, Incrementality testing and more
  • Taking ownership of various marketing campaigns
  • Working on customer segmentation and delivering cross channel audience insights to support marketing planning and campaigns
  • Deliver analysis, reporting and insights to drive business change
  • Acting as an SME in marketing performance analysis

YOUR SKILLS AND EXPERIENCE

  • Experience in SQL and Python
  • Strong background in performance marketing and econometrics
  • Expertise in data manipulation and data extraction
  • Strong commercial background

THE BENEFITS

  • Up to £72,000 + benefits
  • Hybrid
  • London

HOW TO APPLY

If interested in the role please send your CV to Jordan Victor via the Apply Link below

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