Digital Marketing

2 weeks ago


Blackburn, United Kingdom IMO Charity Full time

Principal Responsibilities: Marketing & Brand Development Co-develop and deliver a marketing strategy that raises awareness of the charity’s mission, impact, and fundraising priorities. Ensure consistent brand identity and tone of voice across all internal and external communications. Plan and manage multi-channel marketing campaigns (digital, social, PR) to support fundraising appeals, events, and donor stewardship. Collaborate with colleagues to craft persuasive supporter journeys that enhance donor acquisition and retention. Produce emotionally engaging storytelling content, including impact stories, case studies, newsletters, and campaign materials Lead on the creation of key organisational materials (impact reports and annual reviews) that demonstrate transparency and effectiveness to supporters and funders. Fundraising & Supporter Engagement Develop emotionally engaging narratives that connect donors with the impact of their contributions — highlighting stories from service users, projects, and communities. Support income generation activities across individual giving, corporate partnerships, community, and trust fundraising. Create stewardship materials (thank-you packs, newsletters, impact updates) that nurture donor loyalty and retention. Digital & Content Creation Lead on digital communications, including website management, social media storytelling, email marketing, and online fundraisin...



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