Public Relations Account Executive- Automotive

1 month ago

Kingston upon Thames, United Kingdom Performance Communications Full time

About us


Proudly employee-owned, we are the UK’s leading specialist agency in Automotive, Technology & Sports Brand Communications. With a team of 60 creative comms experts, we look to help ignite people’s passions and make a real difference to our clients’ businesses.

From creatively brainstorming big integrated campaign ideas and managing projects, to unlocking media and influencer opportunities, identifying compelling news hooks, writing releases, engaging journalists, or telling stories creatively on social media, no two days are the same.

Located in Kingston upon Thames, we embrace a hybrid work model, with three days in the office and two days from home each week. We’d ask that you please consider your commute when applying and join a team where every day brings new opportunities to excel.



About the role


The AE role is the central point of support across our automotive team at Performance. The individual is expected to help maintain systems and processes to support the team in working efficiently, juggling the unique requirements of our varied clients.

This is a core role within an exciting team, which includes a range of clients across the automotive sector, with a focus on consumer brands and global car manufacturers. The right candidate will be passionate and well-informed about technology, mobility and will be well-read with a good working knowledge of current affairs.

We’re looking for someone who is organised, reliable, and shows a flair for copywriting with the ability to understand complex ideas and relate them into simple terms. The person will be a key contact for clients, enthusiastically taking on the broad day-to-day requirements of the team and thriving under pressure.

If you’re passionate about comms, love to be creative, have the ability to inspire those around you, and want to have the opportunity to help tell the stories of some big name car brands, this could be the role for you




What you'll be doing


  • Act as day-to-day support for S/AM and AD/Director on delivery of the 12-month PR plans for the clients
  • Develop an understanding of key messages and objectives set against key projects
  • Demonstrate ability to plan and prioritise own work
  • Build and manage effective client relationships, and aid in updating the client team regarding reporting and logistics
  • Action all account housekeeping related matters including the weekly client reports, meeting agendas, minutes and contact reports including circulation, the internal team coordination of briefing documents and related documentation to the delivery of the accounts
  • Conduct daily monitoring for stories of interest relating to the clients and circulate relevant stories internally or to the client team
  • Write briefs for all third party suppliers including photography, filming, events and branding; support on shoots and assist in the delivery of high quality assets
  • Coordinate and manage suppliers to deliver projects on brief (on objective, message and within budget)
  • Develop an understanding of PR planning through writing up ideas and plans with support from senior team members
  • Assist in researching and creating market insights, including consumer, media and PR trends and competitor analysis reports
  • Coordinate evaluation reports and liaise with suppliers (e.g. Coverage Book, PRIME and Klear) to deliver accurate and informative reports across all projects
  • Support in ensuring full budget management across all work, including creation of budget estimate, tracking of POs, collation of invoices, receipts and booking confirmation, expenses and reconciliation
  • Media event management: supporting the organisation and logistics of media events, stunts and activities
  • Research, draft copy, press releases, blog articles, features and media materials relating to all accounts; and assist in the development of creative editorial content
  • Manage an inventory of brand guidelines and digital assets that that is accessible for all team members on the central server
  • Manage the weekly team meetings, ensuring team attendance, agenda setting with relevant brainstorms, update and circulation of work sheets
  • Action all account housekeeping related matters including the weekly client reports, meeting agendas, minutes, contact reports and circulation, internal team coordination



What skills you will need


  • Ability to manage workload effectively and be responsible for a number of projects at any one time
  • Eye for a strong editorial angle
  • Strong written skills with high attention to detail
  • Ability to communicate effectively with all levels throughout the company
  • Excellent organisational and administrative skills
  • Ability to work on own initiative
  • Fully computer literate in Microsoft packages
  • Ideally a passion for cars



Why work with us


We believe that Performance Communications is a great place to work. But don’t just take our word for it. In a recent employee survey, 100% of people said they would recommend Performance to a friend, 96% said Performance is a fun place to work and 92% said they enjoyed their job.



Some of the benefits we offer


We don’t just look at what you can bring to us. We look at what we can bring to you. Whether that be through internal or external training to help you develop, or programmes and initiatives to support your wellbeing through our wellbeing strategy, Thrive, your development and wellbeing is important to us.


Listed below are some of the benefits we currently offer, we say currently because we are always evolving them via employee feedback obtained through our regular staff survey:

  • Company wide wellbeing programme (Thrive) including a:
  • Company bonus and recognition programme
  • £250 wellbeing allowance
  • 25 days holiday
  • Two flexi-half days off
  • Private healthcare
  • 4.30 finish on Fridays
  • Training programme
  • Breakfast on office days
  • Personal, Team & Company Social allowances
  • Flexible working (split between home & office)
  • Social activities (Summer / Christmas parties (and some in-between))
  • Cycle to Work scheme
  • Dog friendly office
  • Work/life balance mindset




Our company values


We’re a dickhead-free zone: We’re a kind and compassionate bunch. We’re not about egos. It’s team first, and we want to work with like-minded people.


We take the initiative: Proactivity and curiosity make great communicators, which is why we’re always on the front foot.


We relish a challenge: Ground-breaking work isn’t easy. If it were, everyone would be doing it.


We take pride in nurturing talent: Show the application and drive, and we’ll support you every step of the way.


We want people to be themselves: Everyone is different. We believe you get the best out of people when they can be who they want to be.


We do cool shit: We get a kick out of doing stuff that gets noticed.

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