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Performance Media Lead

3 months ago

London, United Kingdom Publicis Media Full time

Performance Media Lead

Competitive Salary + Benefits

London, Hybrid Working - 3 Days in the office


We are Zenith. We invented the media agency in 1998, and 12 years later we were the first to put effectiveness at the heart of our work, when we became the ROI Agency. For us, ROI is about improving the fortunes of brands. All 450 of us come to work every day with the aim of leading our clients down more profitable paths.


That is getting harder- With new channels, data sources and technologies multiplying the decisions you have to make every day, there are so many possible paths to success. At the same time, the asks of communications are bigger than ever: ‘make my brand no.1’, ‘help me become the most loved brand in the category’, ‘get me growth whilst my competitors decline.’ So we HAVE to help clients make bolder moves. We need to take them down different, braver, more profitable paths. That’s what we do.


Zenith is one of five distinct agency brands within Publicis Media, one arm of Publicis Groupe. Publicis Media is a brand led organisation powered by the scale and insight of the practices; Publicis Media Exchange, Publicis Media Content, Performics, Data Sciences and Commerce.


Performics is the performance marketing arm of Publicis Media, in this role you will be working for the Zenith Performics Team. Performics is an industry leading performance marketing agency.


The Role:


As the Performance Media Lead, you will be responsible for the day-to-day output of the performance team across Paid Search, Paid Social & Programmatic. You will demonstrate clear, structured approach around channel planning, solid operational understanding of a multi-market client setup and forward thinking to assist the delivery of client business objectives.


Responsibilities:


  • Act as the senior point of contact across performance media and take lead on main client relationship. Foster strong relationships with key client stakeholders.
  • Own and manage central and local budget for all paid media channels across all lines of business.
  • Direct and oversee channel team output, both client-facing and operational, ensuring adherence to controls and best practices in paid media campaigns across Paid Search, Paid Social & Programmatic.
  • Collaborate with channel specialists to develop innovative and forward-thinking paid media strategies aligned with the clients' objectives and KPIs.
  • Ensure accuracy and quality on an operational level across campaign activation, performance optimisation & reporting.
  • Identify testing and innovation opportunities in the paid space and turn them into actionable initiatives. Coach channel team to drive innovation, testing and performance improvement.
  • Lead cross channel response to briefs and QBRs as required across all lines of business.
  • Advise internal and external stakeholders on industry trends and developments that impact client businesses.


Key requirements:


The successful candidate will have significant experience in a performance marketing role, ideally as a senior performance planning account manager or director. The role will also suit an experienced paid media channel specialist at account director level, looking to expand their remit into a cross-channel role.


Hands-on experience across one or more paid media channels would be advantageous, but this is not a primarily hands-on role.


This role will require experience in handling communication and workstreams across multiple client stakeholders & internal teams, so you must be an exceptional communicator and enjoy collaborating and building work relationships.


Must Have


  • Proven experience in project management and strong digital performance knowledge across Paid Search, Programmatic & Paid Social.
  • Strong leadership and communication skills, ability to engage with multiple client contacts & internal team members.
  • Ability to build relationships with 3rd parties and working collaboratively with all stakeholders.
  • Operational experience working on large multi-market accounts with numerous stakeholders, goals and priorities.
  • A critical thinker in your day-to-day and able to operate independently to solve challenges and navigate novel situations. Be solution driven, innovative and proactive with how you manage planning & operational processes.
  • Be strategic and commercially minded in planning goals for your teams, as well as being able to shape and develop paid media strategy with client’s business goals in mind.


Will Ideally Have


  • Experience in Google Analytics
  • Good knowledge of digital paid media landscape
  • Understanding of MMM, attribution and other marketing measurement initiatives
  • Experience in App activity


We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.