Digital Content Writer
3 days ago
Digital Content Writer
London/hybrid
To £50K (pro rata to reflect the initial fixed term contract)
Digital Content Writer is required by a buoyant insurance organisation based in Central London/hybrid working (approximately 2 days per week in office). This role will see you joining a global digital project creating large amounts of copy/content while working alongside SEO and UX teams to create the best possible user experience. The ideal candidate will be enthusiastic and passionate with experience writing for the insurance sector and the ability to turn complex topics into accessible and engaging copy. This is a great opportunity to join a friendly and highly creative team during an exciting period of digital expansion.
This role is offered initially as an initial fixed term contract.
Key Responsibilities:
- Create content and edit copy across multiple websites
- Work with our internal teams and agencies to bring concepts and ideas to life
- Ensure digital content meets briefs, follows tone of voice guidance and is optimised for SEO and UX best practice
- Build out content and new pages in company’s CMS
- Give constructive feedback to peers
- Play an active part in building a global community of practice for content
- Ensure all content published is factually correct and approved by all parties (stakeholders, legal and compliance teams)
- Build strong relationships with stakeholders worldwide and set and manage expectations
- Use data to inform the effectiveness of content and to drive continuous improvement and increased engagement.
Key Skills and Experience:
- Adept at producing all forms of copy, from micro-copy to long form
- Articulate, clear communicator, comfortable expressing ideas
- Able to build strong stakeholder relationships
- Skilled at adapting tone of voice for different brands and audiences
- Editing and proof-reading skills – great attention to detail
- Able to give (and receive) constructive feedback
- On-page SEO knowledge
- Experience with a content management system (CMS)
- Demonstrable knowledge of content marketing best practice
- Ability to manage multiple stakeholders in a fast-paced, deadline-driven environment
- Great stakeholder management skills
- Tenacious, determined, problem solver with good self-awareness
- Communicative, collaborative team player
- Experience creating content for the insurance sector (either direct or via agency experience)
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