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Digital PR Outreach Assistant

4 months ago

Manchester, United Kingdom Kaizen Full time

About Kaizen


Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in SEO, Digital PR, and Social Media. Our mission is to redefine the standards of agency work with a singular focus on excellence and innovation. As a 100% employee-owned company, we are dedicated to three core principles:


Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through the consistent delivery of value and measurable growth, ensuring our client’s success is our success.


Our People: Our agency thrives on the talent and collaboration of our team. As an employee-owned business, we celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.


Our Industry: We aim to create impactful change, elevating the industry through training, events, transparency, collaboration, and innovative marketing strategies.


At Kaizen, we are an ambitious and growing team committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.


Job Summary


We are looking for an ambitious, hard-working Outreach Assistant to join our specialist team based in Manchester. You will sit within the outreach team and be responsible for building relationships with journalists and outreaching various creative campaigns to land top-tier links for our clients. You will work closely with our Outreach Executives to maintain Kaizen’s outreach standards to drive KPI success.


Key Responsibilities


  • Deliver the outreach of our creative campaigns to consistently gain top-tier coverage in national and niche online publications in line with personal and client KPIs
  • Understand the newsworthy stories behind our creative campaigns to create and execute outreach strategies that will result in coverage for our clients
  • Create unique and personalised email templates that match Kaizen’s outreach standards and produce results
  • Effectively A/B test email templates for each creative campaign to understand what is and isn’t driving success, adapting your outreach approach accordingly
  • Correctly report on the results of your direct outreach efforts from a campaign and personal KPI perspective
  • Constantly striving to improve your outreach angles to ensure timely delivery of client KPIs
  • Consistently looking for and executing reactive / newsjacking opportunities for our clients
  • Adhere to and promote the values of the company


Personal Specification


  • Able to commute to our Manchester office 3 days a week during probation and 2 days post-probation
  • Creative thinker with the ability to think on your feet
  • Team player who is motivated by working with others and a strong communicator
  • High attention to detail and pride in your output - your work will be visible to thousands of people
  • Excellent writing, editing, and proofreading skills
  • Experience in a PR or digital role will be a bonus but is not essential
  • Ambitious - you want to contribute to the growth of an employee-owned company
  • Organised with the ability to manage multiple stakeholders and projects simultaneously


Benefits


  • 30 days holiday + Bank Holidays
  • Work from anywhere – from your home, our London office, a co-working space or up to 6 months abroad
  • Health Cash Plan – helping you claim back on everyday health costs
  • £1,000 training budget per year to help develop you in your role
  • Cycle to Work Scheme – through salary sacrifice, you choose a bike and the rental cost comes out of your salary each month
  • Team socials throughout the year
  • Charity volunteer days – 3 days a year to work for a charity of your choice
  • Childcare Scheme – to help cover childcare costs through salary sacrifice
  • Extra office perks
  • A clear personal development plan to help you progress in your chosen pathway
  • Industry training and conferences
  • Mindfulness Coaching