Head of Communications

3 weeks ago

London, United Kingdom WALLACE COLLECTION Full time

Head of Communications  Role Summary  The Head of Communications role is to grow target audiences (onsite and online), increase revenue generation and build awareness of the Wallace Collection through strategically targeted marketing, influencer, and press campaigns, with a specific focus on exhibitions, revenue programming, and emerging organisational objectives, including the transformative masterplan. The postholder will manage and utilise audience insights to make informed decisions and ensure audience needs are met. The role also oversees the effective management and strategic development of the Collection’s digital infrastructure, including CRM, website, ticketing system and platforms including Bloomberg Connects and Google Arts & Culture. As a member of the Heads of Department leadership team at the museum, the Head of Communications has input into strategic museum decisions, particularly in regard to audience development and digital matters. A productive and open relationship with the Collection’s other departments is vital. The Wallace Collection is embarking on a transformative Masterplan to future-proof Hertford House (Grade II listed) and deepen engagement with its exceptional collections. Since the 2000 Centenary Project, visitor numbers have doubled, putting pressure on facilities and infrastructure.  At the heart of the Masterplan is how, The Wallace C...

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