Marketing Executive

2 weeks ago

Leeds, United Kingdom Beeline Full time

Purpose of Position

MARKETING EXECUTIVE (GLOBAL REMIT, UK-BASED ) - This is a maternity cover role (10 Months)

The MARKETING EXECUTIVE will be quick to hit the ground running, a quick learner with a great aptitude for systems and technologies with B2B campaign experience. Positioned for a self-starter who wants to deliver a mix of marketing initiatives in a fast-paced environment in a role that provides opportunity to make a tangible impact on ARR globally. The MARKETING EXECUTIVE needs to be comfortable working hands-on with digital marketing and requires good stakeholder management skills. Reports to Senior Director of Marketing in the UK. Works closely with JoinedUp’s sales team and global marketing team. This is an exciting opportunity to join the Beeline marketing team in a global role working from the UK.


Responsibilities

Marketing - general

• Delivery of multi-channel demand-generation marketing campaign activities to deliver new leads into the business:

  • Deliver broad and targeted multi-channel campaign activity to drive engagement through the funnel for the JoinedUp by Beeline product.
  • Working with digital and creative functions in USA to deliver the right content, at the right time, to the right leads from multiple directions.
  • Comfortable delivering a variety of content (including but not limited to whitepapers, case studies, research, webinars, email, social media, PR, website, ABM, advertising, video).
  • Set up and deliver an organic social media strategy globally for JoinedUp by Beeline.
  • Execute, measure and optimise advertising campaigns in LinkedIn, DemandBase and Google ads delivering increasing numbers of conversions.
  • Build campaign web pages, using personalisation where relevant, using tools such as Hubspot.
  • Comfortable crafting compelling, relevant content and experience using AI to support would be helpful.

• Event management – Work with our Events Assistants to ensure regional events (US/UK) are delivered to meet campaign requirements.

• Strong project management skills with the ability to manage multiple campaign activities at the same time.

Marketing - operations

• Data management: Salesforce (CRM database) – updating records, creating lists, managing prospect data, align segmentation strategy.

• Reporting: create extracts on lead generation, campaign evaluation reporting, data for internal comms etc, offer insight as to how amends to strategy could help us to deliver more to the business.

• Marketing systems change – supporting projects to implement new systems or make amends to existing ones.

Requirements

• Essential: 2-5 years relevant marketing experience.

• Essential: B2B marketing experience.

• Ability to learn new things quickly - especially software - to multi-task, prioritize, and manage time effectively.

• Excellent written and communication skills in business English

• Adaptable and flexible – as the business grows and adapts so will you. This role will not be static, but will be a great opportunity to grow and develop whilst learning new things.

• A self-motivated individual with robust problem-solving abilities, capable of working independently as well as collaboratively within a team setting. Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively, and demonstrate high integrity.

• Systems experience preferred – Salesforce, Hubspot, Google Analytics, LinkedIn, LinkedIn Campaign manager, Hootsuite, DemandBase.


We would love you to have…

• Bachelor degree or equivalent.

• Global marketing experience, specifically EMEA and US.

• SaaS / tech firm experience.

• Copywriting skills and / or the ability to comfortably write B2B-focused content.


Our Team: We are a hardworking and dedicated team, who work to support each other and the business. We also have a good sense of humor, a positive and fun outlook and work hard to stay connected despite working remotely. We are looking for someone who wishes to be given opportunities to grow and develop, who is passionate about making improvements

Our Company: At Beeline, we cultivate a positive work environment and are passionate about who we are and what we do. We are a 20-year industry leader disrupting the world of external workforce technology. Businesses across all industries use our technology to manage more than 30 million workers and over $700 billion in talent spend across 120+ countries. Ideal candidates are intensely curious about technology, thrive in a less-than-formal work environment, and excel in a fast-paced, rapidly changing environment. We are looking for talented, driven, and adaptable people who will contribute to our vision, mission, and our future

Our Vision: Every person, given the right opportunity, is capable of greatness. Every business, given the right talent, is capable of superior outcomes.

Our Mission: Our trusted platform connects businesses to the remarkable talent within the global extended workforce.


This list of "Requirements and Responsibilities" is not intended to be limiting. The Company reserves the right to revise this job description based on the actual job requirements as varied from time to time.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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