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Content Writer/ B2B/ SaaS

3 months ago

Birmingham, United Kingdom Salt Full time

Content Writer @ PropTech company

Salary : £45,000

Model : Fully remote


Salt has partnered with a scale-up software company who are market leaders in the PropTech space.


They have been growing and expanding year-on-year through organic growth. Today the company boasts a client base of 400-strong, generating £1.5m ARR


This is a brand new role within their growing Marketing team, it is a perfect fit for someone who can hit the ground running and can immediately begin to create, collate and develop compelling content for their target audience.


The ideal candidate with be a skilled writer and editor, with a curious and innovative style. They will also be strong on modern content marketing techniques including social media and multi-format content utilisation. Alongside this creative skillset, the ideal candidate will be organised and data-driven, focused on the key metrics that will drive success.


(Please note this role is fully remote but you must be based within the UK or Ireland)


Responsibilities:

• Develop content strategy aligned with short-term and long-term marketing targets

• Plan and develop site content, style and layout

• Create and publish engaging content

• Edit, proofread and improve others posts

• Liaise with content writers to ensure brand consistency

• Optimize content according to SEO best practices

• Analyze website traffic and users engagement metrics

• Manage content distribution to online channels and social media platforms

• Develop an editorial calendar

• Ensure compliance with law (e.g. copyright and data protection)

• Stay up-to-date with developments and generate new ideas to draw audience’s attention


Requirements and skills:

• 4+ years' work experience as a Content writer/manager within a B2B Start-up - this is crucial to be considered for this role.

• Must have experience of addressing a B2B audience

• Must have experience within a SaaS company

• Hands on experience with MS Office and WordPress

• Basic technical knowledge of HTML and web publishing

• Knowledge of SEO and web traffic metrics