Programmatic Senior Associate Director
3 weeks ago
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
Visit www.essencemediacom.com for more information
Job PurposeProgrammatic involves planning & flawlessly executing programmatically bought media plans across display, video, and mobile, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology to facilitate 1:1 communication with our audience.
You will be the programmatic media lead for the team, providing strategic insight and consultancy to local markets to help them evolve programmatic best practices, as well as oversee campaign executions managed centrally across multiple EMEA markets.
What we need from you- Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities.
- Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts.
- Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech.
- Consult and engage with local territories to drive digital maturity across Display & Programmatic.
- Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential.
- Work with the Reservation Media and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms.
Required
- Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side.
- Experience with planning and running large-scale programmatic accounts, preferably via DV360 but also Amazon, Trade Desk, AppNexus, Avocet.
- Advanced experience of YouTube (via Google Ads) is also required.
- Adept at running campaigns across multiple countries / languages.
- Advanced knowledge of in-market programmatic challenges for key EMEA, LATAM & APAC markets - UK, DE, AU, MX etc.
- Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc.
Desired
- Extensive knowledge of Campaign Manager and the Google tech stack.
- Google AdWords Certification (including Video Certification).
- Experience with Doubleclick Search (plus certification).
- Experience with Google Analytics (plus certification).
- Experienced with programmatic tools and solutions to streamline workflows.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibility, and activities may change at any time with or without notice.
What you can expect from EMXEssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s complex marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
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