Web and Appstore Marketing Manager Associate

5 days ago

London, United Kingdom JPMorganChase Full time

DescriptionAre you looking for a new opportunity to use your Web and Marketing skills to support our business as it continues to growAs a Web and Appstore MarketingManageryou will be responsible foroptimizingthe customer journey and driving acquisition across web and app store platforms. This role works cross-functionally to improve conversion ensure accessibilitymaintaindocumentation and support SEO and campaign strategies.Job ResponsibilitiesCoordination and deployment of Conversion Rate Optimization Initiatives - Collaborate with Head of Growth Marketing to plan deploy andanalyzeexperimental changes to the website and app store aimed at improving customer conversion rates.Own and manage experiment roadmap - Utilise analytical tools and research toconstruct and manage an ongoing experimentation roadmap for themarketingwebsite and app stores.Accessibility Compliance - Partner with the Accessibility team to ensure the website UI is fully compliant with accessibility standards and best practices.Documentation Managementand Maintenance - Maintain comprehensive and up-to-date documentation of the websites user interface including design changes and compliance records.Performance Monitoring - Monitor and report on page performance metrics across both web and app store platformsidentifyingtrends and opportunities for improvement.Product Page & Store Listing Management - Develop and manage custom product pages and store listingsacross Appstore and Google Play ensuring alignment with acquisition campaigns and strategies.SEO Collaboration - Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs). Coordinate web updates and deployment ofnew contentto support SEOobjectives.Required qualifications skills and capabilities:Strong organizational skills and attention to detail.Experience ideating delivering and implementing results from web and Appstore experimentsExcellent written and verbal communication skills.Ability to manage multiple projects simultaneously collaborating with several stakeholders.Familiarity with content management systems (CMS) and website optimization tools.Ability to work effectively in a cross-functional team environment.Preferred qualifications skills and capabilities:Experience in digital marketing web management or app store optimizationExperience with workflow management tools such as JIRAFamiliarity with SEO and AIO best practicesExperience of working in a highly regulated industry#ICBCareerRequired Experience:Manager Key Skills Business Development,Business,Marketing,Company Website,General Managements,Communication,CRM,Market Research,Project Management,Content Marketing,Facebook,Email Campaigns,marketing collateral,Powerpoint,Analytics Employment Type : Full-Time Experience: years Vacancy: 1

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