Digital Copywriter

3 weeks ago

Nottingham, United Kingdom Boots Remote Work Freelance Full time

Digital Copywriter - Fixed Term Contract Welcome to the Boots Digital team – an exciting team within Boots UK, at the heart of our growth plans, as more customers look to us for online help, advice and shopping inspiration, as well as the best Boots products, prices and offers. As customers are changing, so are we - focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.

The Digital Copywriter role is part of the Digital Experience team in boots.com. We are looking for a copywriter who is passionate and knowledgeable about creating compelling copy to join the team. They will use their copy skills and content management system (CMS) expertise to write and create assets and pages for boots.com and boots.ie, delivering the best customer experience to support our trading and marketing plans. This includes working across our category pages, service pages, promotions, hub pages, product descriptions, SEO copy and more.

About the role

  • Digital copy production and build of campaign assets for Boots.com UK and ROI websites
  • Work collaboratively with the designers, channel teams and brands to deliver against marketing briefs across shop pages, homepages, and events
  • Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
  • Deliver digital projects, from brief to live, as required

What you’ll need to have

  • Experience using a CMS (Adobe Experience Manager would be ideal)
  • Digital copy skills and experience of writing short form copy for a commercial site – an understanding of UX and SEO would be very helpful
  • Customer-focused
  • Experience following a style guide (or similar) to ensure a consistent tone of voice
  • The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
  • Excellent organisation and communication skills

Our benefits

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

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