Trade Marketing Specialist

2 months ago

Hemel Hempstead, United Kingdom ASUS Full time

THE COMPANY:

ASUS is a global leader at the cutting edge of technology, driving innovation across the consumer electronics,

gaming, and creative industries with its range of laptops, desktop PCs and handheld devices. With brands like

ASUS, Republic of Gamers (ROG), and ProArt, we are dedicated to empowering users with groundbreaking

products that enhance everyday lives, fuel creativity, and redefine the gaming experience. United in our mission to

be ‘in search of incredible’, join a dynamic team that’s helping shape the future of technology and push the

boundaries of what’s possible.


THE ROLE:

Working as part of the ‘Systems’ UK marketing team, responsible for laptops, desktop PCs and handheld devices,

this B2B focused role will co-ordinate and deliver marketing initiatives and tools in support of ASUS’ trade

partners. Key responsibilities include:

· Own product information management, organizing and supplying ‘Systems’ assets including product copy,

imagery, video and technical specifications, to trade partners.

· Develop and execute quarterly co-marketing campaigns with commercial resellers.

· Coordinate short and long-term trade marketing initiatives to drive growth with key distributors.

· Support commercial trade shows and partner events, developing event kits, experiences and materials, as

well as assisting logistics for successful execution.

· Support the creation of local sales collateral and rebrandable content, including brochures, catalogues,

presentations, showreels, editorial content, case studies, and branded merchandise.

· Manage the ASUS Partner Alliance portal, developing partner news, content and online training materials.

· Manage email and social communications to ASUS’ partner database and communities.

· Oversee trade partners’ access to ASUS’ digital asset management (DAM) platform.

· Analyze and report on trade marketing performance to optimize future initiatives.

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