Brand Lead

DescriptionWere DoctifyDoctify is the global platform built by doctors for doctors on a mission to build the largest most trusted global network of validated healthcare providers and experts. We connect patients with the right doctors and doctors with respected peers to ensure better care worldwide.Through verified patient reviews and professional skill endorsements Doctify creates unmatched credibility for providers and empowers patients to choose care with confidence. Our platform gives clinicians the tools to manage their reputation grow their practice and strengthen their referral networks - all in one place.Founded in 2015 and headquartered in London Doctify operates across the UK Ireland Germany Austria the United Arab Emirates and Australia. We are uniting the global healthcare community one trusted connection at a time.About The RoleWere looking for a Brand Lead who will own and drive Doctifys global brand strategy. This is a leadership role responsible for defining the brands positioning building long-term brand equity and delivering high-impact campaigns that resonate with patients healthcare professionals and partners worldwide.A critical part of this role is leading the creation of strategic newsworthy campaigns that generate engagement strengthen reputation and achieve consistent media pickup. The Brand Lead will act as both a visionary and a hands-on leader ensuring Doctifys brand is a powerful driver of growth and trust across all markets.Youll Be Responsible ForBrand Leadership Define lead and evolve Doctifys global brand strategy and positioning. Act as brand guardian ensuring consistency across all markets platforms and channels. Build and manage brand guidelines narrative frameworks and creative identity. Lead brand measurement reporting regularly on awareness reputation and equity. Campaign Strategy & Execution Develop and oversee integrated campaigns (digital PR social events partnerships) designed for press/media pickup. Lead storytelling initiatives that position Doctify as a thought leader in healthcare transparency. Partner with PR agencies and media to amplify campaigns internationally. Balance creative excellence with measurable business impact. Leadership & Collaboration Collaborate closely with senior leadership product and commercial teams to align brand with business strategy. Oversee external creative media and PR partners. Scale campaigns effectively across multiple geographies. About You 4 years of experience in brand management marketing communications or related fields Proven track record of developing brand strategies and campaigns that achieved significant press/media traction. Exceptional storytelling and communication skills with the ability to translate mission and vision into compelling narratives. Strong experience managing integrated campaigns across digital PR and partnerships. Skilled in brand measurement with a data-driven approach to decision-making. Experience managing external relationships and working with senior stakeholders. Background in healthcare technology or scale-up businesses preferred. What We OfferAt Doctify we shape careers with purpose. Our benefits are designed to fuel your growth flexibility and wellbeing. Time Off Flexibility & Balance 28 days annual leave (25 3 between Christmas and New Year) earning up to 30 days leave with tenure 2 weeks of remote work annually (within 3-hour time zone of HQ) Hybrid working model Enhanced Parental Leave 2 weeks Peternity Leave to welcome your newest furry family member Medicash health cash plan Setting You Up for Success Competitive benchmarked compensation 3-month immersive onboarding experience Ongoing learning through expert-led sessions leadership insights and soft-skill development Clear internal mobility pathways to accelerate your career The Uniquely Doctify Experience Daily team huddles to connect share wins and spark ideas Regional Lunch Clubs & team socials powered by our Fun Police Quarterly Doctifier nominated Impact Awards Employee referral bonus: 700 (or local equivalent) per hire Our Commitment to DEIBDiversity equity inclusion and belonging arent just values. Theyre at the core of what makes us Uniquely Doctify. These principles shape how we work how we build our teams how we design our policies and how we bring our mission to life.As a global team we know that diverse perspectives drive innovation and lead to better outcomes for patients providers and each other. Were committed to creating a fair inclusive environment where everyone is heard respected and empowered to thrive.We want to ensure that everyone has an equitable and comfortable experience throughout our hiring process. If you require any adjustments were happy to discuss how we can support you. You can contact us at Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1