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Strategic Category Lead Global Retail Food Business A leading international retail food business, operating over 1,200 kiosks across 14 markets, is creating a new strategic category leadership role to drive long-term global growth. Operating through a unique shop within a shop model in partnership with major retailers, the company requires a category expert to unite Marketing, Product Development and Business Intelligence functions to deliver insight-led innovation and commercial growth. About the Role The Strategic Category Lead will develop and implement a five-year category growth plan focused on innovation, new product opportunities and identifying white space for expansion. The role is designed to drive long-term category performance rather than short-term margin optimisation. Key priorities include: Building a data-driven category strategy that connects insight, product and marketing Leading category growth initiatives across Europe and Latin America, using the UK as a mature market benchmark Translating market intelligence into actionable frameworks and growth opportunities Partnering with senior stakeholders globally to align strategic direction and execution This is a senior, standalone position reporting into the global marketing function, offering high visibility and strategic ownership. Candidate Profile Proven experience in category management, strategy or commercial growth within FMCG or adjacent consumer sectors Strong analytical and commercial skills, with the ability to translate data into strategic recommendations Experience developing category or portfolio growth frameworks across multiple markets Excellent stakeholder management and communication skills A growth mindset and passion for innovation in consumer-led businesses
