Senior Player Analyst

DescriptionWe are looking for a Senior Player Analyst to join our Player Analytics team a critical role supporting theDirector of Digital & Commercial Operations. This role is not about churning out dashboards its about finding signals in noise and spotting opportunities others miss. Youll be trusted to dive into complex datasets create meaningful customer cohorts and surface insights that change how we engage and retain players. Were looking for someone who doesnt just answer the question but answers the next one before its even been asked.What youll be doingLeading ad-hoc player analysis to uncover patterns behaviours and commercial opportunities.Creating customer cohorts and optimising player lenses to improve targeting engagement and retentionIdentifying and quantifying the value of proposed product or marketing initiatives prioritising basedon impactRunning deep-dive analysis that blends transactional behavioural and digital journey data to give arounded view of the playerTurning insights into action: influencing proposition design marketing activity and product optimisationActing as a thought partner to leadership challenging assumptions validating ideas and modelling outcomesHelping shape our test-and-learn culture by building hypotheses designing tests and measuring resultsWe are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic Austria Greece Cyprus & Italy. While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes. Weve developed ground-breaking technologies built player protection frameworks and have a proven track record of making lotteries better. Innovation - We pride ourselves on it Were constantly looking for new ways to excite our customers bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all. Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10-year licenceSustainability Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve thisInclusion and accessibility We are making all parts of The National Lottery inclusive whether you play a game in a store or online. We want to create one of the UKs most inclusive organisations where people can bring the best of themselves to do their best work every day for the benefit of good causes.Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination harassment or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs the job requirements and the individual qualifications. Allwyn encourages applications from individuals regardless of age disability (visible or hidden) sex gender reassignment sexual orientation pregnancy and maternity race religion or belief and marriage and civil partnerships.We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team at and well be happy to help. RequirementsExperience in data analytics ideally within a gaming e-Commerce or fintech industryProven record of extracting commercial value from complex datasets Highly proficient in writing structured and efficient SQL queries to manipulate large volumes of data; experience with Python or R for advanced analysis Strong experience in segmentation clustering and cohort analysis Familiarity with CRO/MVT platforms and digital analytics tools (Adobe Google Analytics Piano Quantum Metric) Experience building dashboards in Power BI Looker Tableau or equivalent A track record of influencing senior stakeholders through evidence-based storytelling Ability to turn unstructured questions into structured analysis and impactful recommendations Comfortable working independently thriving on variety ambiguity and solving novel problemsBenefits26 days paid leave (plus bank holidays)Annual bonus scheme2 x Life Days4 x Salary of Life InsurancePension: well match your contribution up to 8.5%Single Private Health Cover500 Wellness AllowanceIncome ProtectionEnhanced parental leave (maternity and paternity)Eye Care Dental and Cycle To Work schemesRequired Experience:Senior IC Key Skills Splunk,IDS,Microsoft Access,SQL,Cybersecurity,Intelligence Experience,Malware Analysis,Tableau,Analysis Skills,SAS,Data Analysis Skills,Analytics Employment Type : Full Time Experience: years Vacancy: 1