Market Research Manager
3 months ago
Responsibilities
- Coordinates primary and/or syndicated market research projects.
- Understanding of market research methodologies, including kano model, conjoint analysis, max-diff analysis, etc.
- Coordinates and helps to execute qualitative and quantitative research studies, working closely with peers and segment insight leads across the globe.
- Mines and synthesizes data from primary and secondary sources (e.g., surveys, databases, public websites, social media) to identify actionable insights.
- Analyze customer data to identify trends, patterns, and areas for improvement.
- Translate raw data into actionable insights and make recommendations to enhance the client experience.
- Can apply statistical methods to examine and analyze data on clients, market dynamics, and investors at large to support business growth.
- Collaborates and develops recommendations for stakeholders, and helps to develop compelling executive presentations with supporting exhibits.
- Contributes to the production and development of a consolidated research and insight repository (insights engine) to enable more effective and efficient storage, retrieval, and exchange of proprietary and third-party research across the firm and help drive more informed decision-making.
Required Qualifications and Skillset
- Global, client-first mindset
- Highly analytical with strong reasoning skills
- Exceptional communication, storytelling, and interpersonal skills
- Experience with client experience measurement platforms, including survey and dashboard creation
- Familiarity with financial services or asset management industry trends, and appetite to deepen knowledge
- Experience with B2B and B2C
- Familiarity with survey and text analytics platforms such as Qualtrics, and social listening platforms such as Netbase or Brandwatch
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