COSMETICS/SKINCARE Marketing Manager

1 week ago

Surrey, United Kingdom ABL Recruitment Full time

Gorgeous digital marketing role within the cosmetics and beauty sectors . You will get very involved in every aspect of new product launches , events, and digital output working in a small and highly focused team that is part of a global FMCG business . Exciting role with lots to get your teeth into as well as a genuinely nice team of people to work with .

TITLE: BEAUTY/Cosmetics Marketing & Training Manager

Salary up to £50,000 p/a + 10% bonus

Location : Surrey

Work style; Hybrid ( 2 days wfh. 3 days are office based)

The company :

Global beauty business that supplies over 400,000 online and offline small and medium-sized retailers. With the dramatic growth in e-commerce and a huge interest in supporting smaller manufacturers, this company is now expanding fast and is looking to appoint a new Marketing Manager with solid FMCG ( beauty) experience who will help increase brand awareness with large and small retailers and help to support new product launches

Duties

Create gorgeous and engaging campaigns for a well known beauty brand

  • Create campaigns that work across EU
  • Liaise with advertising and Marketing agencies to develop campaign ideas
  • Devise a long term marketing strategy with targets and outcomes around market share

Understand Retailers needs

  • Get to know Retailers requirements , demographic and shopping habits of the consumer audience
  • Develop the Retail and Brand Marketing plan
  • Put together PR campaigns that align with Marketing efforts
  • Advise on visual merchandising in store
  • Liaise with retailers re NPD launches

Retailer Product Training

  • Plan and deliver Training to in-store Beauty Advisors
  • Create beauty training materials
  • Visit stores across the UK to ensure products are placed correctly in store
  • Create in-store promotional campaigns and monitor success
  • Manage in store stock levels ensuring there is sufficient inventory

Social media

  • Plan & launch/PR events
  • Establish influencer relationships
  • Create compelling content on Instagram and TikTok

REQUIREMENTS

  • 3 years FMCG ( Beauty ) Marketing experience
  • Fluent English ( other languages are very useful )
  • Experience developing and growing social media channels
  • Experience in working with beauty retailers and agency management

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