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Director, Marketing EMEA

4 months ago

London, United Kingdom Jimmy Choo Full time

Who You Are:

As the Director of Marketing, EMEA you will develop regional Marketing & CRM strategy and implement tactical plans that meet and exceed company expectations across the EMEAI zone. Develop and deliver marketing strategies including CRM, partnerships, events, print, digital, and advertising that support the regions commercial and brand goals.


What You’ll Do:

Drive all marketing activity across the varying operating models within the region including DOS retail, Franchise and Wholesale, ensuring we are delivering against Global Marketing Directives and local market requirements.

  • Develop strategic and tailored marketing plans in order to support both the brand and commercial goals of the company and region.
  • Create strategic plans to manage marketing operating budgets and allocation in conjunction with the relevant budget holders.
  • Oversee development of CRM program tools and regional tactics.
  • Work closely with CRM Manager to develop regional strategies, built with customer-centric findings and data.
  • Implement Global CRM strategy at regional level to drive client retention, reactivation and client acquisition including delivering KPIs for clienteling.
  • Oversee development of partnerships to elevate brand positioning and drive new client acquisition.
  • Oversee development of special experiences & events strategy.
  • Organize VIC events and drive overarching VIC programme in EMEA region.
  • Oversee media planning.
  • Oversee outlet partners, ensuring the brand is well represented across outlet networks.
  • Establish and maintain relationships with industry influencers and key strategic partners including department stores, JV and Franchise partners.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Establishes and maintains a consistent corporate image throughout all marketing activity, promotional materials, and events.
  • Monitors competitor products, sales and marketing activities.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Analyzes and controls expenditures of division to conform to budgetary requirements.
  • Develop and maintain strong relationships with key wholesale partners to ensure that they in turn are fully aware of the brands Marketing strategy and that the brand is fully supported by the wholesale partner within their business to maximize exposure for the brand.


You’ll Need to Have:

  • Graduate caliber
  • Advanced level skills with Excel, PowerPoint, and Microsoft Office
  • Significant experience working within a Luxury Fashion Company within a senior marketing role. Able to show that you have been able to deliver against marketing strategies, manage and work within budgets, identify and develop innovative marketing strategies, strong awareness of retail and brand strategies and have proven track record of people management within their past roles.
  • A strong understanding of CRM and database managements and to be able to contribute towards future CRM strategies and programs
  • Strong marketing experience working in multiple countries and across regions and have a clear understanding of different cultures and the need to tailor marketing strategies in line with differing cultural and business needs
  • The ability to inspire and motivate a team
  • Excellent communication and people skills
  • Excellent all-round Marketing and Brand Development skills to implement strategic projects
  • Excellent time-management skills and the ability to work on more than one project at a time and to interface with different departments internally as well as externally.
  • Budget management experience
  • Clear and precise presentation and project management skills
  • Creativity, imagination and strong awareness of the fashion and luxury goods sector
  • Precision, thoroughness, strategic analysis and problem solving skills
  • Flexibility, determination, enthusiasm and the ability to cope well under pressure
  • Excellent communication and negotiating skills
  • Ability to represent the brand within the region
  • Ability to manage multiple and complex projects within tight timelines
  • Ability to articulate brand vision and marketing strategy in a way that will inspire and motivate a team and focus their energy on achieving business goals


We’d Love to See:

  • Proficiency with multiple European Languages
  • Demonstrable ability to use initiative and be proactive
  • A sense of urgency and ability to deal swiftly with changing needs
  • A team player
  • Strong organization skills with an ability to multi task
  • Innovative and proactive, with a “can do” approach
  • Ability to work closely with senior management across multiple intercompany functions as well as with key partners and suppliers


Our values - creative, open, and courageous


Equality, diversity and inclusion


At Jimmy Choo, we are committed to building a representative business that is empowered by our celebration of difference and enriches our creative solutions. We are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Jimmy Choo is proud to be an equal opportunity employer committed to inclusivity.


Jimmy Choo Perks

  • 25 days holiday
  • Summer Fridays
  • Product Allowance and Discounts
  • Exclusive Employee Sales
  • Private Healthcare
  • Pension and Life Insurance