Senior Manager, Marketing

Who We Are:IMG is a leading global sports marketing agency specializing in media rights management and sales multi-channel content production and distribution brand partnerships strategic consulting digital services and events management. It powers growth of revenues fanbases and IP for more than 200 federations associations events and teams including the National Football League English Premier League International Olympic Committee National Hockey League Major League Soccer ATP and WTA Tours the AELTC (Wimbledon) Euroleague Basketball CONMEBOL DP World Tour and The R&A as well as UFC WWE and PBR. IMG is a subsidiary of TKO Group Holdings Inc. (NYSE: TKO) a premium sports and entertainment company.IMG is seeking a strategic creative and commercially minded Senior Marketing Manager to lead B2B marketing for our Studios & Production business. Based in Stockley Park and embedded within IMGs central marketing team this role will be the driving force behind positioning our state-of-the-art studios and award-winning production capabilities to global rightsholders broadcasters and commercial partners.This is a high-impact role for an experienced marketing professional with a passion for sport media and production. Youll be responsible for developing and executing marketing strategies that elevate our offer articulate our value proposition and drive business development across a global client base.RESPONSIBILITIESMarketing Strategy & PlanningLead the creation and delivery of a marketing strategy for IMG Studios & Production that aligns with business goals and revenue targets.Collaborate closely with business leaders commercial teams and marketing and creative stakeholders to shape campaign priorities and messaging.Brand Messaging & StorytellingDefine and refine the brand positioning & messaging of the IMG studios & production business with our comms team & copywriter to ensure clear compelling and consistent messaging across all touchpoints.Craft persuasive narratives that showcase our capabilities innovation and track record to rightsholders and broadcasters.Campaign Development & ExecutionPlan and execute integrated B2B campaigns including digital social events and direct marketing channels.Commission and manage creative assets including sizzle reels case studies credentials presentations and marketing collateral collaborating with creative teams at Stockley Park and Chiswick Park.Client & Stakeholder EngagementSupport business development with tailored marketing materials and pitch content.Work with internal stakeholders including production studios operations comms channels and digital teams to ensure alignment.Serve as the conduit between Stockley Park and Marketing teams to ensure alignment collaboration and regular communication.Performance & ReportingSet KPIs and track the performance of campaigns and activity.Provide regular insights and recommendations to senior stakeholders to inform marketing and business strategy.WHAT WERE LOOKING FORProven experience in B2B marketing ideally within media broadcast sport or production environments.Strong strategic thinking with the ability to turn commercial objectives into compelling marketing plans.Outstanding written and verbal communication skills with a talent for storytelling and value proposition development.A proactive self-starter who can manage multiple projects with creativity efficiency and impact. Experience working cross-functionally in a complex fast-paced organisation.Comfortable engaging and presenting to senior stakeholders and external clients.Confident in contributing ideas across different business functions.A genuine passion for sport and media.Working ConditionsThis role will be based at Stockley Park with some flexibility on remote working as appropriateMay be required to attend (and travel to) locations including other IMG buildings and meetingsUnsocial hours may be required as dictated by the demands of the business scheduleAdapting to use of new systems and technology where appropriateRequired Experience:Senior Manager Key Skills EAM,Electrical Controls,Design Management,ABB,Document Control,Corporate Development Employment Type : Full Time Experience: years Vacancy: 1