Partner Marketing Manager

3 weeks ago

Manchester, United Kingdom The Channel Company Full time

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.


Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.


The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.


Role Overview:

A Partner Marketing Manager is tasked with working on behalf of our client - a leading cloud service provider - to develop their partner network through MDF (Marketing Development Fund) support.


You will be providing advice and support on marketing tactics and strategies, so you will need to have marketing background. You will have a good knowledge of online and offline marketing and would have managed and executed marketing plans and campaigns, acting as a central liaison throughout the project.


Main Responsabilities

• Planning, managing and supporting the execution of partner marketing plans and campaigns

• Day to day management of existing partner relationships ensuring the partners are informed, enabled and driving actions to support and grow our client’s revenues

• Working with partner and local sales & marketing teams to understand the solution focus and then take ownership of sourcing suitable materials provided by our client

• Creating marketing briefs for presentation and partner training

• Support MDF (Market Development Fund) requests and claims including 3rd party agency management where appropriate and monitor ROI

• Monitor leads and be accountable for supporting the end to end lead management process

• Be responsive and act as first point of contact for specific client deliverables

• Create and adapt data from a variety of data points to produce client ready reporting and analytics

• Identification and resolution of client issues with escalation to Program Manager/Director where necessary

• Production and definition of internal processes in conjunction with Program Manager/Director to ensure project objectives are maintained and clearly defined with internal teams, third party agencies and clients alike


Requirements

• Excellent communication skills, written and verbal in English.

• Previous experience of working in a Marketing role

• Experience of planning, managing and executing marketing plans and campaigns as well as liaison with third party agencies.

• Good knowledge of online (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)

• Excellent client liaison skills, ability to react and respond in a timely and effective manner

• Strong MS PowerPoint, Excel and Word skills with the ability to present information in a consistent and professional manner

• The ability to grow relationships and become a trusted advisor

• Independence is important, but so is being a team player to ensure success across the team

• An interest in technology


What you can expect from us:

As well as working with the most interesting, talented and fun people in Media, we operate a culture where success is recognized. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on the job training.


Our employee perks & benefits:

• 35 hours of work per week

• Opportunity to join a growing business with lots of opportunities to influence.

• Hybrid/remote working. We have the best of both worlds with a historical remote working setup and an office in London.

• Temporary International Remote Working Opportunities

• Pension scheme with 5% employer contributions

• Life assurance scheme

• 25 days annual leave, increasing to 30 days

• Healthcare/Cashback plan – claim money back for health treatments (Dental, Opticians, and more); access to a virtual GP and wellbeing videos and advice.

• Employee Assistance Programme (EAP) – Access to a 24/7 confidential support line

• Retail discounts and cashback on shopping

• Access to Gym discounts

• Employee referral scheme

• A tailored training and induction plan - we want you to succeed

• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver

• Volunteering days

• The opportunity to work within a globally diverse team

• The opportunity to learn new skills in an ever-changing and adaptable business

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